Publicis Groupe Acquires Adopt

Publicis Groupe Acquires Bespoke Sports & Entertainment

July 22, 2025

Marketing & Advertising

Publicis Groupe has acquired experiential marketing agency Bespoke Sports & Entertainment and will integrate the firm into Publicis Sports within Publicis Connected Media. Bespoke — founded in 2014 and based in Charlotte — will retain its leadership team and name and is expected to expand its sports and experiential capabilities leveraging Publicis' scale; financial terms were not disclosed.

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Publicis Groupe Acquires CitrusAd

July 15, 2021

Marketing & Advertising

Publicis Groupe has agreed to acquire CitrusAd, an Australian-founded SaaS retail media and ad-serving platform, to create a global identity-led retail media offering when combined with Epsilon's CORE ID. CitrusAd will operate as a standalone business within Epsilon and the deal is subject to customary approvals.

Publicis Groupe UK Acquires Octopus Group

February 16, 2021

Marketing & Advertising

Publicis Groupe UK has acquired London-based B2B marketing agency Octopus Group, integrating the 60-person firm into its UK B2B capabilities. The move strengthens Publicis Groupe UK's B2B and technology-focused marketing offering, expanding creative, strategic and commerce capabilities for enterprise clients.

Publicis Groupe Acquires Corra to Bolster Publicis Sapient's Commerce Capabilities

June 5, 2023

IT Services

Publicis Groupe has acquired Corra, a leading Adobe Commerce partner headquartered in New York, and will fold the business into Publicis Sapient to strengthen its digital commerce and composable/headless commerce capabilities. Corra — known for its Adobe Commerce expertise and managed services — will expand Publicis Sapient’s SPEED capabilities across Strategy, Product, Experience, Engineering and Data & AI.

Publicis Groupe Acquires Influential

July 25, 2024

Marketing & Advertising

Publicis Groupe has entered into a definitive agreement to acquire Influential, the world's largest influencer marketing company and platform. The deal brings Influential's AI-powered platform, access to over 3.5 million creators, and extensive creator data together with Publicis' Epsilon data and global scale to expand Publicis' influencer and ID-driven marketing capabilities; the transaction is expected to close in late August 2024, subject to customary regulatory approvals.