Publicis Groupe Acquires Bespoke Sports & Entertainment

Publicis Groupe Acquires Adopt

April 29, 2025

Marketing & Advertising

Publicis Groupe has acquired Adopt, a Portland-based brand and creative agency specializing in sport, athletes and culture. Adopt will remain led by co-founders David Creech and Josh Moore and will sit within Publicis Connected Media to strengthen the group's capabilities in sports-driven brand strategy, design and culture-led marketing.

Publicis Groupe Acquires Captiv8

May 21, 2025

Marketing & Advertising

Publicis Groupe has acquired Captiv8, a leading end-to-end influencer marketing platform, to strengthen its connected influencer and social commerce capabilities. Captiv8 — active in 120 countries with a network of ~15 million creators and AI-powered technology — will be integrated within Publicis Connected Media and combined with Influential and Epsilon to build a large-scale, identity‑powered influencer offering.

Publicis Groupe UK Acquires Octopus Group

February 16, 2021

Marketing & Advertising

Publicis Groupe UK has acquired London-based B2B marketing agency Octopus Group, integrating the 60-person firm into its UK B2B capabilities. The move strengthens Publicis Groupe UK's B2B and technology-focused marketing offering, expanding creative, strategic and commerce capabilities for enterprise clients.

AssuredPartners Acquires Bespoke Insurance Solutions

December 13, 2022

Insurance

AssuredPartners, Inc. has acquired Bespoke Insurance Solutions, a Chandler, Arizona-based insurance brokerage focused on the brewery and winery sector. The Bespoke team will remain under founder and Managing Director Long Tran, and the acquisition expands AssuredPartners’ specialized capabilities and Mountain West footprint.

AEA Growth Invests in Bespoke Partners

July 21, 2022

Professional Services

AEA Growth, the growth-investing arm of AEA Investors, has made a strategic growth investment in Bespoke Partners, a San Diego–based retained executive search and leadership advisory firm focused on enterprise software. The capital will help Bespoke scale its team, further leverage technology in its services, and expand its offerings while founder Kristie Nova remains as Founding Partner and Eric Walczykowski serves as CEO.

Buffalo Groupe Acquires Sports Marketing Surveys USA (SMS)

October 12, 2022

Marketing & Advertising

Buffalo Groupe, LLC has acquired Sports Marketing Surveys USA (SMS), expanding Buffalo Groupe's research and insights capabilities across golf, outdoor recreation and related active-sport categories. SMS and its ActionWatch subsidiary will be integrated with Buffalo Groupe’s Longitudes Group to provide a broader suite of syndicated and custom sports market research and consumer insights.