Buffalo Groupe Acquires Sports Marketing Surveys USA (SMS)

Yotpo Acquires SMSBump

January 29, 2020

Cloud & SaaS

Yotpo has acquired SMSBump, a Sofia-based SMS marketing platform for eCommerce brands, integrating SMS capabilities into Yotpo’s retention marketing suite. The acquisition brings SMSBump’s SMS marketing, flows and Shopify-focused product into Yotpo’s platform to provide unified reviews, UGC, loyalty and SMS for D2C merchants.

Senior Market Sales (SMS) Acquires Medi-Solutions Insurance Agency

December 12, 2023

Insurance

Senior Market Sales (SMS), an Omaha-based insurance marketing organization, has acquired Medi-Solutions Insurance Agency, LLC (which operates as First Jersey Insurance Agency in New Jersey). The deal expands SMS’s Medicare distribution network and provides Medi-Solutions’ agents access to SMS proprietary technology, back-office support and marketing systems to drive growth and retention.

Gridiron Capital (with WP Global Partners) Acquires GSM Outdoors from Sentinel Capital Partners

November 17, 2020

Consumer Products

Gridiron Capital has acquired Good Sportsman Marketing (GSM Outdoors), a multi-brand developer, manufacturer and retailer of hunting, sport shooting and outdoor accessories, from Sentinel Capital Partners. WP Global Partners participated as a co-investor to support GSM's next phase of growth, including product innovation and acquisition-led expansion; terms were not disclosed.

Platinum Equity Acquires GSM Outdoors from Gridiron Capital

July 23, 2024

Consumer Products

Platinum Equity signed a definitive agreement to acquire GSM Outdoors (Good Sportsman Marketing) from Gridiron Capital, with the transaction completed on October 1, 2024. Headquartered in Irving, Texas, GSM Outdoors operates a portfolio of more than 50 outdoor brands and will continue to be led by CEO Eddie Castro; financial terms were not disclosed.

Publicis Groupe Acquires Bespoke Sports & Entertainment

July 22, 2025

Marketing & Advertising

Publicis Groupe has acquired experiential marketing agency Bespoke Sports & Entertainment and will integrate the firm into Publicis Sports within Publicis Connected Media. Bespoke — founded in 2014 and based in Charlotte — will retain its leadership team and name and is expected to expand its sports and experiential capabilities leveraging Publicis' scale; financial terms were not disclosed.

DGS Retail (Agility Retail) Acquires SMS Display Group

October 8, 2024

Manufacturing

DGS Retail, a portfolio company of San Francisco Equity Partners, acquired SMS Display Group, a Chicago-area designer and manufacturer of retail fixtures and displays. The transaction supports DGS's rebranding to Agility Retail Group and expands its manufacturing and service capabilities across off-price retail, home improvement and other store channels; terms were not disclosed.