Yotpo Acquires SMSBump
January 29, 2020
Yotpo has acquired SMSBump, a Sofia-based SMS marketing platform for eCommerce brands, integrating SMS capabilities into Yotpo’s retention marketing suite. The acquisition brings SMSBump’s SMS marketing, flows and Shopify-focused product into Yotpo’s platform to provide unified reviews, UGC, loyalty and SMS for D2C merchants.
- Buyers
- Yotpo
- Targets
- SMSBump
- Industry
- Cloud & SaaS
- Location
- Bulgaria
- Transaction Type
- Buyout
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