Gridiron Capital (with WP Global Partners) Acquires GSM Outdoors from Sentinel Capital Partners

November 17, 2020

Gridiron Capital has acquired Good Sportsman Marketing (GSM Outdoors), a multi-brand developer, manufacturer and retailer of hunting, sport shooting and outdoor accessories, from Sentinel Capital Partners. WP Global Partners participated as a co-investor to support GSM's next phase of growth, including product innovation and acquisition-led expansion; terms were not disclosed.

Buyers
Gridiron Capital, LLC, WP Global Partners
Targets
GSM Outdoors (Good Sportsman Marketing, L.L.C.)
Sellers
Sentinel Capital Partners
Location
Texas, United States
Transaction Type
Buyout

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