Gridiron Capital-backed GSM Outdoors Acquires Plano Synergy Hunting & Archery Brands from Pure Fishing
April 16, 2021
Gridiron Capital portfolio company Good Sportsman Marketing Outdoors (GSM Outdoors) has acquired the hunting accessories and archery brands formerly owned by Plano Synergy from Pure Fishing. The deal adds ten well-known hunting and archery brands (including Wildgame Innovations, Ameristep, Tenzing and Barnett) to GSM Outdoors' consumer products portfolio as an add-on to support product and channel expansion; terms were not disclosed.
- Buyers
- GSM Outdoors (Good Sportsman Marketing Outdoors), Gridiron Capital, LLC
- Targets
- Plano Synergy's hunting and archery brands (Wildgame Innovations; Ameristep; Tenzing; Zink; Halo Optics; Flextone; Avian X; Evolved; Barnett; Zero Trace)
- Sellers
- Pure Fishing, Inc., Plano Synergy Holdings Inc.
- Platforms
- GSM Outdoors
- Industry
- Consumer Products
- Location
- Illinois, United States
- Transaction Type
- Addon
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