GSM Outdoors (Gridiron Capital) Acquires Gary Yamamoto Custom Baits
October 26, 2021
GSM Outdoors, a portfolio company of Gridiron Capital, has acquired Gary Yamamoto Custom Baits, the maker of the iconic "Senko" soft-plastic fishing bait. The deal marks GSM Outdoors' entry into the fishing category as an add-on to expand its outdoor products portfolio and leverage GSM's marketing and product-development capabilities to grow the brand.
- Buyers
- GSM Outdoors (GSM, Inc.), Gridiron Capital, LLC
- Targets
- Gary Yamamoto Custom Baits
- Sellers
- Gary Yamamoto Custom Baits, Gary Yamamoto
- Platforms
- GSM Outdoors
- Industry
- Consumer Products
- Location
- Arizona, United States
- Transaction Type
- Addon
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