Gridiron Capital‑Backed GSM Outdoors Acquires Dobyns Rods

Platinum Equity Acquires GSM Outdoors from Gridiron Capital

July 23, 2024

Consumer Products

Platinum Equity signed a definitive agreement to acquire GSM Outdoors (Good Sportsman Marketing) from Gridiron Capital, with the transaction completed on October 1, 2024. Headquartered in Irving, Texas, GSM Outdoors operates a portfolio of more than 50 outdoor brands and will continue to be led by CEO Eddie Castro; financial terms were not disclosed.

GSM Outdoors (Gridiron Capital) Acquires Bill Lewis Outdoors

May 5, 2022

Consumer Products

Gridiron Capital-backed Good Sportsman Marketing Outdoors (GSM Outdoors) has acquired Bill Lewis Outdoors, the family-owned maker of the iconic Rat-L-Trap hard bait. The deal is an add-on for GSM that expands its fishing product suite and strengthens its position in the outdoor and fishing categories.

Gridiron Capital (with WP Global Partners) Acquires GSM Outdoors from Sentinel Capital Partners

November 17, 2020

Consumer Products

Gridiron Capital has acquired Good Sportsman Marketing (GSM Outdoors), a multi-brand developer, manufacturer and retailer of hunting, sport shooting and outdoor accessories, from Sentinel Capital Partners. WP Global Partners participated as a co-investor to support GSM's next phase of growth, including product innovation and acquisition-led expansion; terms were not disclosed.

GSM Outdoors (Gridiron Capital) Acquires Gary Yamamoto Custom Baits

October 26, 2021

Consumer Products

GSM Outdoors, a portfolio company of Gridiron Capital, has acquired Gary Yamamoto Custom Baits, the maker of the iconic "Senko" soft-plastic fishing bait. The deal marks GSM Outdoors' entry into the fishing category as an add-on to expand its outdoor products portfolio and leverage GSM's marketing and product-development capabilities to grow the brand.

Gridiron Capital-backed GSM Outdoors Acquires Plano Synergy Hunting & Archery Brands from Pure Fishing

April 16, 2021

Consumer Products

Gridiron Capital portfolio company Good Sportsman Marketing Outdoors (GSM Outdoors) has acquired the hunting accessories and archery brands formerly owned by Plano Synergy from Pure Fishing. The deal adds ten well-known hunting and archery brands (including Wildgame Innovations, Ameristep, Tenzing and Barnett) to GSM Outdoors' consumer products portfolio as an add-on to support product and channel expansion; terms were not disclosed.

GSM Outdoors Acquires SOG Knives

December 20, 2021

Consumer Products

GSM Outdoors has acquired SOG (SOG Specialty Knives & Tools) in a deal announced via GSM's social channels. The acquisition expands GSM's portfolio of outdoor and hunting brands and is positioned as a strategic add-on to the company's knife and accessories offering; details on staff and operations post-closing were not disclosed.