GSM Outdoors (Gridiron Capital) Acquires Bill Lewis Outdoors

Gridiron Capital (with WP Global Partners) Acquires GSM Outdoors from Sentinel Capital Partners

November 17, 2020

Consumer Products

Gridiron Capital has acquired Good Sportsman Marketing (GSM Outdoors), a multi-brand developer, manufacturer and retailer of hunting, sport shooting and outdoor accessories, from Sentinel Capital Partners. WP Global Partners participated as a co-investor to support GSM's next phase of growth, including product innovation and acquisition-led expansion; terms were not disclosed.

Platinum Equity Acquires GSM Outdoors from Gridiron Capital

July 23, 2024

Consumer Products

Platinum Equity signed a definitive agreement to acquire GSM Outdoors (Good Sportsman Marketing) from Gridiron Capital, with the transaction completed on October 1, 2024. Headquartered in Irving, Texas, GSM Outdoors operates a portfolio of more than 50 outdoor brands and will continue to be led by CEO Eddie Castro; financial terms were not disclosed.

Gridiron Capital‑Backed GSM Outdoors Acquires Dobyns Rods

May 23, 2024

Consumer Products

Good Sportsman Marketing Outdoors (GSM Outdoors), a Gridiron Capital portfolio company, has acquired Dobyns Rods. The deal expands GSM's fishing platform—its 11th fishing brand and the third fishing rod business—adding Dobyns' lineup of freshwater rods and the legacy of founder Gary Dobyns to GSM's product suite.

GSM Outdoors (Gridiron Capital) Acquires Gary Yamamoto Custom Baits

October 26, 2021

Consumer Products

GSM Outdoors, a portfolio company of Gridiron Capital, has acquired Gary Yamamoto Custom Baits, the maker of the iconic "Senko" soft-plastic fishing bait. The deal marks GSM Outdoors' entry into the fishing category as an add-on to expand its outdoor products portfolio and leverage GSM's marketing and product-development capabilities to grow the brand.

Gridiron Capital-backed GSM Outdoors Acquires Plano Synergy Hunting & Archery Brands from Pure Fishing

April 16, 2021

Consumer Products

Gridiron Capital portfolio company Good Sportsman Marketing Outdoors (GSM Outdoors) has acquired the hunting accessories and archery brands formerly owned by Plano Synergy from Pure Fishing. The deal adds ten well-known hunting and archery brands (including Wildgame Innovations, Ameristep, Tenzing and Barnett) to GSM Outdoors' consumer products portfolio as an add-on to support product and channel expansion; terms were not disclosed.

GSM Outdoors Acquires TRUGLO

February 16, 2021

Consumer Products

GSM Outdoors has acquired TRUGLO, Inc., a Richardson, Texas-based maker of aiming devices and archery accessories. Brown Gibbons Lang & Company served as exclusive financial advisor to TRUGLO; financial terms were not disclosed. The acquisition expands GSM Outdoors' branded product portfolio and eCommerce capabilities in the recreational shooting and archery markets.