Traject (ASG-backed) Acquires Sendible

Traject Acquires Loomly

August 23, 2021

Marketing & Advertising

Traject, a marketing technology suite backed by ASG, has acquired Loomly, a brand success platform for social media management. The deal expands Traject's social media and marketing toolset — Loomly serves over 13,200 marketing teams and has been growing revenue rapidly — and represents an add-on to the Traject/ASG portfolio.

Traject Acquires PLANOLY

December 16, 2020

Marketing & Advertising

Traject, the marketing-technology suite backed by ASG (and ultimately Alpine Investors), has acquired PLANOLY, a visual social media planning, scheduling and analytics platform headquartered in Austin, Texas. PLANOLY's founders will remain for a transition period and the business will join Traject's MarTech portfolio as an add-on to expand Traject's social media capabilities.

SaleCycle Acquires BEYABLE

January 16, 2026

Marketing & Advertising

Gateshead-based SaleCycle, backed by BGF, has acquired French on-site personalisation and conversion optimisation specialist BEYABLE to create a combined full-funnel European martech platform for enterprise e-commerce brands. The deal expands SaleCycle's product suite (identity resolution, behavioural intent scoring, on-site personalisation, A/B testing and remarketing) and aims to accelerate international growth while emphasising strong European data governance.

CM Group Acquires Selligent Marketing Cloud

October 2, 2020

Marketing & Advertising

CM Group, the Insight Partners–backed family of martech brands, has acquired Selligent Marketing Cloud from HGGC. The acquisition—carried out by CM Group entity Campaign Monitor Europe UK Ltd—adds Selligent’s omnichannel marketing and AI capabilities and strengthens CM Group’s enterprise focus and European coverage.

Valsoft Corporation Acquires Datatrac Corporation

April 5, 2023

Transportation

Montreal-based Valsoft Corporation has acquired Datatrac Corporation, a 40+-year provider of cloud-based last-mile courier software based in Metro Atlanta. Datatrac will join Valsoft's Transportation & Logistics portfolio (operating alongside Aspire Software) as an add-on to expand Valsoft's logistics technology capabilities and customer offerings.

Trimble Acquires AgileAssets

December 15, 2021

Software

Trimble (NASDAQ: TRMB) has acquired AgileAssets, a Austin, Texas–based provider of SaaS infrastructure asset management software used by government and transportation agencies. The acquisition expands Trimble's civil infrastructure portfolio by adding AgileAssets' asset lifecycle management, analytics and digital twin integration capabilities; financial terms were not disclosed.