Heyday Acquires Digitally-Native Skincare Brand ZitSticka

BRANDED Acquires Heyday to Form Essor

September 5, 2024

Consumer Products

BRANDED has acquired Heyday and combined the businesses to form Essor, a digitally-native consumer products (CPG) platform that will house a portfolio of challenger health & wellness and lifestyle brands. Essor will operate brands across DTC and major retailers, has approximately $400 million in annual revenue across the consolidated portfolio, secured new equity and a credit facility, and will be led by BRANDED and Heyday leadership.

Hootsuite Acquires Conversational AI Platform Heyday for CA$60M

August 3, 2021

AI & Machine Learning

Hootsuite acquired Montreal-based conversational AI platform Heyday for approximately CA$60 million to add enterprise-grade customer messaging and AI automation to its social commerce and customer care offerings. The acquisition integrates Heyday's conversational AI and e-commerce integrations into Hootsuite's social media management platform to enable brands to deliver personalized 1:1 messaging experiences at scale.

Blackstone Tactical Opportunities Acquires Majority Stake in ZO Skin Health

October 5, 2020

Consumer Products

Funds managed by Blackstone Tactical Opportunities have acquired a majority stake in ZO Skin Health, the Irvine, California–based physician-dispensed skincare brand founded by Dr. Zein Obagi. The investment will provide ZO with additional resources to support global growth; financial terms were not disclosed.

5th Century Partners Makes $20M Growth Investment in Peace Out Skincare

November 7, 2022

Consumer Products

5th Century Partners has made a $20 million growth investment in Peace Out Skincare, the DTC beauty brand known for its OTC-approved Acne Dot and other skincare products. The capital will fund Peace Out's domestic and international expansion, new product launches, increased marketing, and hiring to scale operations.

Everyday Health Group (Ziff Davis) Acquires theSkimm

March 28, 2025

Media & Entertainment

Everyday Health Group, a division of Ziff Davis, Inc., has acquired digital media brand theSkimm. The deal brings theSkimm's newsletters, podcasts and audience into Everyday Health's portfolio to deepen its reach into women's health and wellness and engage millennial and Gen Z female readers.

Colgate-Palmolive Acquires Hello Oral Care Brand

January 23, 2020

Consumer Products

Colgate-Palmolive Company has agreed to acquire Hello Products LLC, a fast-growing premium U.S. oral care brand, from Tenth Avenue Holdings. The deal expands Colgate’s portfolio into a younger, lifestyle-oriented oral care segment and will be financed with cash and debt; Hello’s founder and CEO will remain in leadership roles.