Authentic Brands Group Acquires Champion; Ames Watson to Operate Collegiate and Teamwear Business
September 30, 2024
Authentic Brands Group has completed the acquisition of the Champion brand and certain operating assets from HanesBrands. As part of the deal, Authentic granted a license for Champion's U.S. collegiate apparel and teamwear business to GearCo, which will be managed by Ames Watson (with Fanatics as an investor), to drive growth in the collegiate and teamwear markets.
- Buyers
- Authentic Brands Group, Ames Watson, Fanatics, GearCo
- Targets
- Champion (global Champion business)
- Sellers
- HanesBrands Inc.
- Industry
- Consumer Products
- Location
- North Carolina, United States
- Transaction Type
- Buyout
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