Tracked deals
72
72 tracked deals across 2010-2026.
Consumer Products Buyers & Acquisitions in Texas
Buyer mix
Mixed buyer set
43 pe · 39 strategic
Top trend
Volume peaked in 2021
15 tracked deals announced in 2021.
Primary Insight
What Stands Out
- Mix of consumer subsectors: coffee & beverage, digestive wellness, DIY beauty, lifestyle brands, and specialty retail franchises.
- Brand-and-platform strategies recur, including portfolio additions by Procter & Gamble, RPM International, and Helen of Troy.
- Texas manufacturing and category-adjacent capabilities appear alongside brand acquisitions (e.g., Ranch Road Cargo).
- Deal financing and capitalization structures can be a focal point, as shown by KSL Capital Partners’ acquisition of Invited Clubs supported by private credit led by Ares Credit.
- Several transactions emphasize growth via channels and execution—such as leveraging sales force/distribution and maintaining multi-channel brand strategies.
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Top Buyers
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| GSM Outdoors | 2 | Owner/operator of multiple outdoor, hunting and shooting-... | Strategic (PE-backed) |
| Gridiron Capital | 2 | Middle-market private equity firm focused on branded cons... | PE |
| Platinum Equity | 2 | Global private equity firm that acquires and operates com... | PE |
| 65 Equity Partners | 1 | Global private investment firm backing founder‑led busine... | PE |
| Advantus Corp. | 1 | Privately held manufacturer and distributor of consumer, ... | Strategic |
| American Pacific Group | 1 | San Francisco Bay Area-based private equity firm that inv... | PE |
| Ares Credit | 1 | Private credit lender that led the debt package financing... | Mixed |
| BRANDED Group | 1 | Consumer goods e-commerce company that acquires and scale... | Strategic |
| BRC Inc. | 1 | Post-combination public company formed as the combined en... | Mixed |
| Baymark Partners | 1 | Lower-middle-market private equity firm backing growth-st... | PE |
Acquisition Volume in Consumer Products in Texas by Year
Last 10 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
October 1, 2026
- Buyer
- Nearly Natural, LLC, Centre Partners
- Target
- Modernized Pottery
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Nearly Natural announced it has acquired Modernized Pottery, a Texas-based maker of 3D-printed, eco-friendly planters and related home décor. The deal combines Nearly Natural’s artificial plants and broad omnichannel distribution with Modernized Pottery’s U.S. 3D-printing capabilities to expand product development, manufacturing capacity, and distribution channels.
-
May 7, 2026
- Buyer
- KSL Capital Partners, Ares Credit
- Target
- Invited Clubs
- Seller
- Apollo-managed funds
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
KSL Capital Partners has acquired Invited Clubs, a U.S. operator of private golf, country, city, and business clubs, in a transaction reportedly valued at about $2.6 billion (including debt/financing). The acquisition was supported by a private credit financing package exceeding $1.7 billion led by Ares Credit.
-
- Buyer
- Nickolas Asset Management, Reinhart Family of Companies
- Target
- Ranch Road Cargo
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Nickolas Asset Management (NAM), together with the Reinhart Family of Companies, has acquired Ranch Road Cargo (RRC), a versatile cargo storage solutions manufacturer based in Austin, Texas. The deal is intended to expand into a broader mobile storage and vehicle organization market and further grow NAM’s “Configure” platform.
-
- Buyer
- Northern Shore Capital
- Target
- Texas Coffee Partners
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Northern Shore Capital (NSC) acquired a majority stake in Texas Coffee Partners (TCP), a Texas-based franchisee of 7 Brew operating 15 locations across Houston, San Antonio, and Austin. The investment is intended to accelerate 7 Brew’s expansion across Texas, using NSC’s operational resources and TCP’s existing management team.
-
April 7, 2026
- Buyer
- Baymark Partners
- Target
- Katydid
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Baymark Partners acquired Dallas-based lifestyle brand Katydid, with founder Katy Messersmith continuing as CEO. The deal is positioned as a bet on wholesale-led growth while maintaining a multi-channel brand strategy.
-
March 13, 2026
- Buyer
- Royal Cup Coffee and Tea, Royal Cup Coffee and Tea (Royal Cup), Royal Cup
- Target
- Farmer Brothers Coffee Co.
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Royal Cup Coffee and Tea completed its all-cash acquisition of Farmer Brothers Coffee Co., acquiring all outstanding shares for $1.29 per share. The deal was approved by Farmer Brothers stockholders in a May 1 special meeting, and Farmer Brothers became a private company under Royal Cup leadership.
-
January 29, 2026
- Buyer
- Procter & Gamble
- Target
- Wonderbelly
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Procter & Gamble has acquired Wonderbelly, an Austin-based "free-from" digestive wellness brand founded in 2021, adding it to P&G's Personal Health Care digestive wellness portfolio. P&G said the deal will broaden its over-the-counter digestive relief offerings and leverage P&G's scale in innovation, go-to-market execution and supply chain to accelerate Wonderbelly's growth.
-
- Buyer
- Laird Superfood, Inc., Nexus Capital Management LP
- Target
- Navitas LLC
- Seller
- Encore Consumer Capital, LP
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Laird Superfood, Inc. (NYSE American: LSF) has completed its previously announced acquisition of all outstanding equity of Navitas LLC for $38.5 million in cash. The deal was supported by a concurrent $50 million Series A convertible preferred equity investment from affiliates of Nexus Capital Management LP, with stockholder approval at a special meeting on March 11, 2026.
-
November 12, 2025
- Buyer
- Bluestar Alliance
- Target
- Dickies
- Seller
- VF Corporation
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Bluestar Alliance has completed the acquisition of the Dickies workwear and lifestyle brand from VF Corporation. The purchase adds a century-old heritage apparel brand to Bluestar's youth-luxury portfolio and is intended to accelerate Dickies' global expansion across new categories and markets, particularly in EMEA and APAC.
-
August 4, 2025
- Buyer
- Private Buyer
- Target
- Mother Earth Labs, Inc.
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Generational Group advised the sale of Mother Earth Labs, Inc., a San Antonio–based maker of plant-based nutritional supplements, to an undisclosed private buyer. The transaction closed on August 4, 2025; financial terms and buyer identity were not disclosed.
-
June 17, 2025
- Buyer
- RPM International Inc.
- Target
- Ready Seal Inc.
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
RPM International Inc. has acquired Ready Seal Inc., a Texas-based manufacturer of premium exterior wood stains, adding the brand to its Rust-Oleum business within RPM’s Consumer Group. The acquisition strengthens Rust-Oleum’s exterior wood care portfolio and will leverage RPM’s sales force and distribution channels to accelerate Ready Seal’s growth; Ready Seal generated approximately $45 million in 2024 sales. Terms were not disclosed.
-
January 27, 2025
- Buyer
- GoSaga, Inc.
- Target
- Tone It Up
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
GoSaga, a consumer lifestyle holding company, has acquired Tone It Up, the women-focused online fitness and wellness community founded by Karena Dawn. Tone It Up will continue to operate as a distinct brand within GoSaga’s portfolio; financial terms were not disclosed.
-
December 16, 2024
- Buyer
- Helen of Troy Limited
- Target
- Olive & June, LLC
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Helen of Troy Limited (NASDAQ: HELE) completed its previously announced acquisition of Olive & June, LLC, a DIY nail care brand. The deal adds a high-margin beauty consumables business to Helen of Troy’s portfolio and is intended to be immediately accretive to key financial metrics.
-
November 12, 2024
- Buyer
- KKR & Co. Inc.
- Target
- Varsity Brands, LLC
- Seller
- Bain Capital, Charlesbank Capital Partners
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
KKR & Co. Inc. completed the acquisition of Varsity Brands from Bain Capital and Charlesbank Capital Partners in August 2024 in a deal reported at approximately $4.75 billion. Varsity Brands, a Dallas-based platform (including BSN SPORTS and Varsity Spirit) that provides team-sports apparel, equipment and event services, employs more than 7,200 people and later launched a broad-based employee ownership program.
-
September 13, 2024
- Buyer
- 65 Equity Partners, HPS Investment Partners, Belzberg & Co.
- Target
- Kendra Scott Design, Inc.
- Seller
- Berkshire Partners, Norwest Venture Partners
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Growth capital
65 Equity Partners completed a minority investment in Kendra Scott Design, Inc., with HPS Investment Partners and Belzberg & Co. co‑investing alongside. Founder Kendra Scott remains the majority owner and will increase her equity stake; the transaction redeems preferred stock held by Berkshire Partners and Norwest Venture Partners and is intended to support store, product and geographic expansion.
-
August 26, 2024
- Buyer
- KKR
- Target
- Varsity Brands
- Seller
- Bain Capital, Charlesbank
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
KKR has completed the acquisition of Varsity Brands from Bain Capital and Charlesbank, becoming the company's majority owner. KKR said it will support Varsity Brands' growth strategy—backing expansion into new markets and categories and creating a broad-based employee equity program; terms were not disclosed.
-
July 23, 2024
- Buyer
- Bioworld Merchandising Inc.
- Target
- Packed Party
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Bioworld Merchandising Inc. has acquired Packed Party, a Texas-based lifestyle and partyware brand founded in 2013. The acquisition will expand Bioworld's product portfolio and distribution reach—leveraging Bioworld's global manufacturing and merchandising platform to scale Packed Party's product categories across retail and e-commerce channels.
-
- Buyer
- Platinum Equity
- Target
- GSM Outdoors
- Seller
- Gridiron Capital
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Platinum Equity signed a definitive agreement to acquire GSM Outdoors (Good Sportsman Marketing) from Gridiron Capital, with the transaction completed on October 1, 2024. Headquartered in Irving, Texas, GSM Outdoors operates a portfolio of more than 50 outdoor brands and will continue to be led by CEO Eddie Castro; financial terms were not disclosed.
-
June 4, 2024
- Buyer
- Consortium Brand Partners
- Target
- Outdoor Voices
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Consortium Brand Partners (CBP), a consumer-focused investment manager, has acquired the assets of athleisure brand Outdoor Voices. CBP said the deal will support category growth and global expansion for the brand while leveraging owned channels and its operational expertise to scale Outdoor Voices' products and community.
-
- Buyer
- Good Sportsman Marketing Outdoors (GSM Outdoors), Gridiron Capital
- Target
- Dobyns Rods
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Addon
Good Sportsman Marketing Outdoors (GSM Outdoors), a Gridiron Capital portfolio company, has acquired Dobyns Rods. The deal expands GSM's fishing platform—its 11th fishing brand and the third fishing rod business—adding Dobyns' lineup of freshwater rods and the legacy of founder Gary Dobyns to GSM's product suite.
-
- Buyer
- Forward Consumer Partners
- Target
- Xochitl, LLC
- Seller
- Carlos Salinas
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Growth capital
Forward Consumer Partners has acquired a 50% ownership stake in Xochitl, the heritage tortilla chip and salsa brand founded by Carlos Salinas. Salinas will retain a 50% interest and Forward plans to support the brand's next phase of growth and capability expansion, with Matt Leeds becoming Chairman of Xochitl.
-
April 18, 2024
- Buyer
- Five Star Franchising
- Target
- Card My Yard
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Addon
Five Star Franchising, a Springville, Utah-based platform of home service franchise brands, has acquired Card My Yard, the Austin, Texas–headquartered yard greeting franchisor with more than 500 franchise locations. The deal expands Five Star’s portfolio of home-service and celebration-focused brands and aims to accelerate development and growth across Card My Yard’s franchise network.
-
February 2, 2024
- Buyer
- Interactive Strength Inc. (TRNR)
- Target
- CLMBR, Inc.
- Seller
- CLMBR equity holders
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Interactive Strength Inc. (Nasdaq: TRNR) completed the acquisition of substantially all assets of CLMBR, Inc. on February 2, 2024, in an asset deal that included equity issuance and assumption of debt. The deal (enterprise value $15.4 million) is intended to accelerate TRNR's move into the B2B channel — leveraging CLMBR's connected vertical climber and consumer installed base to drive combined revenue of $15–20 million in 2024 and near-term profitability.
-
February 1, 2024
- Buyer
- Evriholder Products LLC
- Target
- BASE4 Ventures LLC
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Evriholder Products LLC, a Brea, California–based housewares and impulse-products company, has acquired BASE4 Ventures LLC, a Dallas-based design-forward housewares and value-oriented impulse products provider. The acquisition expands Evriholder's product lines, customer channels (drug, dollar, beauty and mass merchants), and supplier/design capabilities to enable cross-merchandising and growth.
-
August 1, 2023
- Buyer
- Rhyz Inc., Nu Skin Enterprises Inc.
- Target
- BeautyBio
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Rhyz Inc., the strategic investment arm of Nu Skin Enterprises, announced the acquisition of BeautyBio, an omnichannel skincare and beauty device brand. Nu Skin said the deal will add BeautyBio's device IP and product portfolio to its ecosystem to drive growth, cost efficiencies and strengthen its position in at-home beauty devices.
-
July 1, 2023
- Buyer
- Solo Brands
- Target
- IcyBreeze Cooling
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Solo Brands (NYSE: DTC) has acquired IcyBreeze Cooling, a Sweetwater, Texas-based maker of portable air-conditioning and cooler products. The deal closed on July 1, 2023 and brings IcyBreeze’s D2C portable cooling products into Solo Brands’ outdoor lifestyle portfolio to expand its product capabilities and distribution reach.
-
- Buyer
- SLCP Holdings, LLC, Strait Lane Capital Partners, LLC
- Target
- PepWear, LLC
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Addon
SLCP Holdings, LLC, an investment vehicle of Dallas-based family firm Strait Lane Capital Partners, has acquired PepWear, LLC, an event-focused apparel merchandiser headquartered in Cedar Hill, Texas. The deal is an add-on to Holdings' platform of apparel decorators (including PXP Solutions) as part of a buy-and-build strategy; Holdings also arranged a new senior credit facility with East West Bank to support the transaction.
-
April 26, 2023
- Buyer
- L Catterton
- Target
- DIBS Beauty
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Growth capital
L Catterton has made a significant growth capital investment in DIBS Beauty, a fast-growing Austin-based color cosmetics brand. Terms were not disclosed; the funding will support DIBS' expansion across digital channels and into brick-and-mortar retailers after rapid early growth.
-
February 6, 2023
- Buyer
- J.A.M. Enterprises
- Target
- Chantal Cookware
- Seller
- Heida Thurlow
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Lori Carriello's J.A.M. Enterprises has acquired Chantal, a 51-year-old Houston-based cookware company founded by Heida Thurlow. The buyer plans to continue Chantal's legacy while expanding product lines and opening new markets for the premium housewares brand.
-
December 16, 2022
- Buyer
- Corbel Capital Partners
- Target
- IcyBreeze Cooling
- Seller
- John Brinkman
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Growth capital
Los Angeles-based Corbel Capital Partners acquired a minority equity stake in IcyBreeze (Sweetwater, Texas), a maker of portable air-conditioning and cooler products. The investment, which closed December 12, 2022, is intended to professionalize the business and support continued growth in unit sales, revenue, and profitability.
-
October 31, 2022
- Buyer
- Francisco Partners
- Target
- Glorious
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Growth capital
Francisco Partners has made a strategic growth investment in Glorious, a Dallas-based lifestyle PC gaming hardware brand. The transaction (closed October 2022) will fund product innovation, expansion into adjacent categories and new geographies; Pat Wachendorf was named CEO while founder Shazim Mohammad remains a significant equity holder.
-
July 28, 2022
- Buyer
- Sentinel Capital Partners
- Target
- Bandon Holdings
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Sentinel Capital Partners, a New York-based private equity firm, has acquired Bandon Holdings, the largest Anytime Fitness franchisee headquartered in Austin, Texas, which operates 213 clubs across 24 states. The deal will provide capital and franchising expertise to scale Bandon's development and acquisition strategy within the Anytime Fitness system; terms were not disclosed.
-
June 13, 2022
- Buyer
- Funko, Inc.
- Target
- Mondo
- Seller
- Alamo Drafthouse Cinema, Altamont Capital Partners
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Funko, Inc. (Nasdaq: FNKO) has acquired Mondo, a high-end pop culture collectibles company based in Austin, Texas, from Alamo Drafthouse Cinema (a portfolio company of Altamont Capital Partners). Financial terms were not disclosed; Funko said the acquisition will complement its portfolio, help grow its direct-to-consumer channel, diversify revenue and leverage Funko's distribution and licensing network to expand Mondo's reach.
-
May 31, 2022
- Buyer
- Satori Capital
- Target
- Redbud Brands
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Growth capital
Satori Capital has made a strategic investment in Redbud Brands, an Austin-based venture studio that creates and scales “better-for-you” consumer packaged goods across food & beverage, health & wellness, beauty, and pet categories. The capital and strategic partnership are intended to support Redbud’s shared-services model and accelerate growth of its portfolio brands.
-
- Buyer
- VCM Products, LLC, Rock Mountain Capital
- Target
- Vic West Brands (Grandpa Gus's Natural Pest Control Products)
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Addon
VCM Products, the owner of BuggyBeds and EcoBuggy and a portfolio company of Rock Mountain Capital, has acquired Vic West Brands, creator of the Grandpa Gus's natural pest control line. Vic West Brands founder Nick Olynyk will remain with the business to lead e-commerce and growth efforts; financing for the acquisition was provided by Plexus Capital. Financial terms were not disclosed.
-
- Buyer
- L Catterton (Growth Fund), RX3 Growth Partners
- Target
- TAXA Outdoors
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
The Growth Fund of L Catterton has acquired TAXA Outdoors, a Houston-based maker of lightweight mobile habitats for outdoor adventure. RX3 Growth Partners is investing alongside L Catterton to help TAXA broaden distribution and expand its product offerings; terms were not disclosed.
-
March 4, 2022
- Buyer
- T-H Marine Supplies, LLC, OneWater Marine Inc.
- Target
- YakGear, Inc.
- Seller
- Bill Bragman (Founder and President)
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Addon
T-H Marine Supplies, a division of OneWater Marine, has acquired YakGear, Inc., a Houston-based supplier of kayak equipment, paddle-sport accessories, and boat mounting products. YakGear will operate as a standalone division out of its Houston facility and the acquisition expands T-H Marine's aftermarket marine product offerings and reach into paddle-sports channels.
-
February 28, 2022
- Buyer
- TRINITY International Industries
- Target
- Drakestone Designs
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
TRINITY International Industries acquired Drakestone Designs, a Texas-based maker of handmade reclaimed-wood home storage and furniture products; the transaction closed on February 28, 2022. The acquisition expands TRINITY’s eco-friendly product portfolio and brings Drakestone’s locally sourced manufacturing capabilities into TRINITY’s storage and home solutions lineup.
-
February 9, 2022
- Buyer
- SilverBox Engaged Merger Corp I, BRC Inc.
- Target
- Black Rifle Coffee Company, Authentic Brands LLC
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
SilverBox Engaged Merger Corp I (a SPAC sponsored by SilverBox Capital LLC and Engaged Capital LLC) completed its business combination with Authentic Brands LLC, the parent company of Black Rifle Coffee Company. The transaction received stockholder approval on February 3, 2022 and closed in time for the new combined company, BRC Inc., to list on the NYSE under the ticker “BRCC” on February 10, 2022.
-
January 11, 2022
- Buyer
- American Pacific Group
- Target
- Gym Launch, Prestige Labs
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Growth capital
American Pacific Group (APG) Fund I made a growth investment in Gym Launch and Prestige Labs to support the combined company's growth, development of new value-added services, and new product development. The investment will help accelerate expansion of Gym Launch's coaching business and Prestige Labs' premium fitness supplement product portfolio.
-
December 23, 2021
- Buyer
- Freeman Spogli & Co.
- Target
- WhiteWater Express Car Wash
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Freeman Spogli & Co. has partnered with WhiteWater Express Car Wash, acquiring a stake in the Houston-based express car wash platform; terms were not disclosed. WhiteWater’s founders (Steve Mathis, Clayton Clark, Shane Wilson) and investor SkyKnight Capital will remain significant investors and the existing management team will continue to lead as the company pursues further multi-regional expansion and densification of markets.
-
December 20, 2021
- Buyer
- Blackstone Growth (BXG)
- Target
- Supergoop!
- Seller
- Encore Consumer Capital
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Funds managed by Blackstone Growth (BXG) have acquired a majority stake in Supergoop!, the SPF-focused skincare brand founded by Holly Thaggard. Founder Holly Thaggard, CEO Amanda Baldwin and existing management will retain significant equity while prior investor Encore Consumer Capital and several other investors will continue to support the business; the investment is intended to fuel product innovation, brand marketing and national and international expansion. Terms were not disclosed.
-
December 20, 2021
- Buyer
- GSM Outdoors
- Target
- SOG (SOG Specialty Knives & Tools)
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Addon
GSM Outdoors has acquired SOG (SOG Specialty Knives & Tools) in a deal announced via GSM's social channels. The acquisition expands GSM's portfolio of outdoor and hunting brands and is positioned as a strategic add-on to the company's knife and accessories offering; details on staff and operations post-closing were not disclosed.
-
- Buyer
- Summit Park, Digital Fuel Capital, Ledge management team
- Target
- Ledge Lounger Inc.
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Recapitalization
Summit Park led a majority recapitalization of Ledge Lounger Inc., the in-pool and outdoor furniture D2C brand, in partnership with Digital Fuel Capital and the Ledge management team. The transaction provides partial liquidity to the founder and capital to accelerate growth, digital marketing capabilities and product innovation across D2C and B2B channels.
-
November 8, 2021
- Buyer
- Gryphon Investors
- Target
- Revision Skincare, Goodier Cosmetics
- Seller
- RoundTable Healthcare Partners
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Gryphon Investors has signed a definitive agreement to acquire Revision Skincare and Goodier Cosmetics (collectively "Revision Goodier") from RoundTable Healthcare Partners; financial terms were not disclosed. Gryphon said it will partner with CEO Maria Carell and the existing management team to expand Revision's global footprint and advance Goodier's CDMO capabilities; the transaction, announced in November 2021, closed in late 2021.
-
October 6, 2021
- Buyer
- BRANDED Group
- Target
- Puracy
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
BRANDED Group has completed the full acquisition of Puracy, a plant-based household cleaning and personal care brand founded in 2013. The deal pairs Puracy's natural-product portfolio and founder team with BRANDED's e-commerce infrastructure and resources to accelerate brand growth and global expansion.
-
October 1, 2021
- Buyer
- Dometic Group AB
- Target
- Igloo Products Corp.
- Seller
- Acon Investments, Hauser Private Equity
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Sweden-based Dometic Group AB agreed to acquire U.S. cooler maker Igloo Products Corp. for $677 million on a cash- and debt-free basis, with an additional earn-out of up to $223 million. The deal (expected to close in Q4 2021) was sourced from private-equity owner ACON Investments (with Hauser Private Equity involved) and is intended to strengthen Dometic's North American sales and distribution footprint.
-
September 15, 2021
- Buyer
- Platinum Equity
- Target
- Petmate
- Seller
- Olympus Partners
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Platinum Equity has acquired Petmate, a longtime Arlington, Texas-based manufacturer and marketer of pet products, from Olympus Partners. Platinum Equity plans to support Petmate's organic growth and pursue additional M&A to broaden the company's product portfolio and accelerate expansion in e-commerce and retail channels; financial terms were not disclosed.
-
September 9, 2021
- Buyer
- Caitec Inc., Fairchild Capital Partners, LLC
- Target
- VetPet Box
- Seller
- Stephanie Malmquist, DVM
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Addon
Caitec Inc., a Fairchild Capital Partners portfolio company, has acquired VetPet Box, a Houston-based veterinarian-owned pet subscription box founded in 2016. The acquisition gives Caitec entry into the pet subscription box channel and adds veterinary expertise to support new product development and expanded offerings across its pet product categories.
-
- Buyer
- Vestar Capital Partners
- Target
- PetHonesty
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
Vestar Capital Partners has agreed to make a majority investment in PetHonesty, a direct-to-consumer maker of premium pet supplements, with co-founders Ben and Camille Arneberg retaining a significant minority stake and Ben Arneberg remaining CEO. The investment will support PetHonesty's brand expansion, product innovation, and broader distribution via its website and partners such as Amazon and Chewy; terms were not disclosed.
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Frequently Asked Questions
Which kinds of consumer products businesses are being acquired in Texas?
Recent deals include consumer brands (e.g., wellness and beauty), franchise operators (such as a 7 Brew franchisee), and consumer-adjacent manufacturers (like cargo storage solutions tied to mobile organization).
Are these acquisitions primarily about adding brands to a larger portfolio?
Many transactions are framed that way—for example, Procter & Gamble adding Wonderbelly to its digestive wellness portfolio, and Helen of Troy adding Olive & June to beauty consumables.
Do any deals focus on scaling franchise operations within Texas?
Yes. Northern Shore Capital acquired a majority stake in Texas Coffee Partners, a Texas-based 7 Brew franchisee operating locations across Houston, San Antonio, and Austin, with plans to accelerate 7 Brew’s expansion in Texas.
Is Texas only about consumer brands, or are there manufacturing-related acquisitions too?
There are manufacturing-related transactions as well. Nickolas Asset Management acquired Ranch Road Cargo in Austin, with stated plans to expand in mobile storage and vehicle organization.
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