Consumer Products Acquisitions in Texas

Procter & Gamble has acquired Wonderbelly, an Austin-based "free-from" digestive wellness brand founded in 2021, adding it to P&G's Personal Health Care digestive wellness portfolio. P&G said the deal will broaden its over-the-counter digestive relief offerings and leverage P&G's scale in innovation, go-to-market execution and supply chain to accelerate Wonderbelly's growth.

Bluestar Alliance has completed the acquisition of the Dickies workwear and lifestyle brand from VF Corporation. The purchase adds a century-old heritage apparel brand to Bluestar's youth-luxury portfolio and is intended to accelerate Dickies' global expansion across new categories and markets, particularly in EMEA and APAC.

Generational Group advised the sale of Mother Earth Labs, Inc., a San Antonio–based maker of plant-based nutritional supplements, to an undisclosed private buyer. The transaction closed on August 4, 2025; financial terms and buyer identity were not disclosed.

RPM International Inc. has acquired Ready Seal Inc., a Texas-based manufacturer of premium exterior wood stains, adding the brand to its Rust-Oleum business within RPM’s Consumer Group. The acquisition strengthens Rust-Oleum’s exterior wood care portfolio and will leverage RPM’s sales force and distribution channels to accelerate Ready Seal’s growth; Ready Seal generated approximately $45 million in 2024 sales. Terms were not disclosed.

TSG Consumer Partners has signed a definitive agreement to acquire EōS Fitness, a rapidly growing US operator of High Value. Low Price. (HVLP) gyms. EōS CEO Rich Drengberg will remain with a vested interest as TSG supports the company's continued expansion of its multi-location, subscription-based gym footprint across the United States.

GoSaga, a consumer lifestyle holding company, has acquired Tone It Up, the women-focused online fitness and wellness community founded by Karena Dawn. Tone It Up will continue to operate as a distinct brand within GoSaga’s portfolio; financial terms were not disclosed.

KKR & Co. Inc. completed the acquisition of Varsity Brands from Bain Capital and Charlesbank Capital Partners in August 2024 in a deal reported at approximately $4.75 billion. Varsity Brands, a Dallas-based platform (including BSN SPORTS and Varsity Spirit) that provides team-sports apparel, equipment and event services, employs more than 7,200 people and later launched a broad-based employee ownership program.

65 Equity Partners completed a minority investment in Kendra Scott Design, Inc., with HPS Investment Partners and Belzberg & Co. co‑investing alongside. Founder Kendra Scott remains the majority owner and will increase her equity stake; the transaction redeems preferred stock held by Berkshire Partners and Norwest Venture Partners and is intended to support store, product and geographic expansion.

KKR has completed the acquisition of Varsity Brands from Bain Capital and Charlesbank, becoming the company's majority owner. KKR said it will support Varsity Brands' growth strategy—backing expansion into new markets and categories and creating a broad-based employee equity program; terms were not disclosed.

Bioworld Merchandising Inc. has acquired Packed Party, a Texas-based lifestyle and partyware brand founded in 2013. The acquisition will expand Bioworld's product portfolio and distribution reach—leveraging Bioworld's global manufacturing and merchandising platform to scale Packed Party's product categories across retail and e-commerce channels.

Platinum Equity signed a definitive agreement to acquire GSM Outdoors (Good Sportsman Marketing) from Gridiron Capital, with the transaction completed on October 1, 2024. Headquartered in Irving, Texas, GSM Outdoors operates a portfolio of more than 50 outdoor brands and will continue to be led by CEO Eddie Castro; financial terms were not disclosed.

Consortium Brand Partners (CBP), a consumer-focused investment manager, has acquired the assets of athleisure brand Outdoor Voices. CBP said the deal will support category growth and global expansion for the brand while leveraging owned channels and its operational expertise to scale Outdoor Voices' products and community.

Good Sportsman Marketing Outdoors (GSM Outdoors), a Gridiron Capital portfolio company, has acquired Dobyns Rods. The deal expands GSM's fishing platform—its 11th fishing brand and the third fishing rod business—adding Dobyns' lineup of freshwater rods and the legacy of founder Gary Dobyns to GSM's product suite.

Forward Consumer Partners has acquired a 50% ownership stake in Xochitl, the heritage tortilla chip and salsa brand founded by Carlos Salinas. Salinas will retain a 50% interest and Forward plans to support the brand's next phase of growth and capability expansion, with Matt Leeds becoming Chairman of Xochitl.

Five Star Franchising, a Springville, Utah-based platform of home service franchise brands, has acquired Card My Yard, the Austin, Texas–headquartered yard greeting franchisor with more than 500 franchise locations. The deal expands Five Star’s portfolio of home-service and celebration-focused brands and aims to accelerate development and growth across Card My Yard’s franchise network.

Interactive Strength Inc. (Nasdaq: TRNR) completed the acquisition of substantially all assets of CLMBR, Inc. on February 2, 2024, in an asset deal that included equity issuance and assumption of debt. The deal (enterprise value $15.4 million) is intended to accelerate TRNR's move into the B2B channel — leveraging CLMBR's connected vertical climber and consumer installed base to drive combined revenue of $15–20 million in 2024 and near-term profitability.

Evriholder Products LLC, a Brea, California–based housewares and impulse-products company, has acquired BASE4 Ventures LLC, a Dallas-based design-forward housewares and value-oriented impulse products provider. The acquisition expands Evriholder's product lines, customer channels (drug, dollar, beauty and mass merchants), and supplier/design capabilities to enable cross-merchandising and growth.

Rhyz Inc., the strategic investment arm of Nu Skin Enterprises, announced the acquisition of BeautyBio, an omnichannel skincare and beauty device brand. Nu Skin said the deal will add BeautyBio's device IP and product portfolio to its ecosystem to drive growth, cost efficiencies and strengthen its position in at-home beauty devices.

Solo Brands (NYSE: DTC) has acquired IcyBreeze Cooling, a Sweetwater, Texas-based maker of portable air-conditioning and cooler products. The deal closed on July 1, 2023 and brings IcyBreeze’s D2C portable cooling products into Solo Brands’ outdoor lifestyle portfolio to expand its product capabilities and distribution reach.

SLCP Holdings, LLC, an investment vehicle of Dallas-based family firm Strait Lane Capital Partners, has acquired PepWear, LLC, an event-focused apparel merchandiser headquartered in Cedar Hill, Texas. The deal is an add-on to Holdings' platform of apparel decorators (including PXP Solutions) as part of a buy-and-build strategy; Holdings also arranged a new senior credit facility with East West Bank to support the transaction.

L Catterton has made a significant growth capital investment in DIBS Beauty, a fast-growing Austin-based color cosmetics brand. Terms were not disclosed; the funding will support DIBS' expansion across digital channels and into brick-and-mortar retailers after rapid early growth.

Lori Carriello's J.A.M. Enterprises has acquired Chantal, a 51-year-old Houston-based cookware company founded by Heida Thurlow. The buyer plans to continue Chantal's legacy while expanding product lines and opening new markets for the premium housewares brand.

Los Angeles-based Corbel Capital Partners acquired a minority equity stake in IcyBreeze (Sweetwater, Texas), a maker of portable air-conditioning and cooler products. The investment, which closed December 12, 2022, is intended to professionalize the business and support continued growth in unit sales, revenue, and profitability.

Francisco Partners has made a strategic growth investment in Glorious, a Dallas-based lifestyle PC gaming hardware brand. The transaction (closed October 2022) will fund product innovation, expansion into adjacent categories and new geographies; Pat Wachendorf was named CEO while founder Shazim Mohammad remains a significant equity holder.

Sentinel Capital Partners, a New York-based private equity firm, has acquired Bandon Holdings, the largest Anytime Fitness franchisee headquartered in Austin, Texas, which operates 213 clubs across 24 states. The deal will provide capital and franchising expertise to scale Bandon's development and acquisition strategy within the Anytime Fitness system; terms were not disclosed.

Funko, Inc. (Nasdaq: FNKO) has acquired Mondo, a high-end pop culture collectibles company based in Austin, Texas, from Alamo Drafthouse Cinema (a portfolio company of Altamont Capital Partners). Financial terms were not disclosed; Funko said the acquisition will complement its portfolio, help grow its direct-to-consumer channel, diversify revenue and leverage Funko's distribution and licensing network to expand Mondo's reach.

Satori Capital has made a strategic investment in Redbud Brands, an Austin-based venture studio that creates and scales “better-for-you” consumer packaged goods across food & beverage, health & wellness, beauty, and pet categories. The capital and strategic partnership are intended to support Redbud’s shared-services model and accelerate growth of its portfolio brands.

VCM Products, the owner of BuggyBeds and EcoBuggy and a portfolio company of Rock Mountain Capital, has acquired Vic West Brands, creator of the Grandpa Gus's natural pest control line. Vic West Brands founder Nick Olynyk will remain with the business to lead e-commerce and growth efforts; financing for the acquisition was provided by Plexus Capital. Financial terms were not disclosed.

The Growth Fund of L Catterton has acquired TAXA Outdoors, a Houston-based maker of lightweight mobile habitats for outdoor adventure. RX3 Growth Partners is investing alongside L Catterton to help TAXA broaden distribution and expand its product offerings; terms were not disclosed.

T-H Marine Supplies, a division of OneWater Marine, has acquired YakGear, Inc., a Houston-based supplier of kayak equipment, paddle-sport accessories, and boat mounting products. YakGear will operate as a standalone division out of its Houston facility and the acquisition expands T-H Marine's aftermarket marine product offerings and reach into paddle-sports channels.

TRINITY International Industries acquired Drakestone Designs, a Texas-based maker of handmade reclaimed-wood home storage and furniture products; the transaction closed on February 28, 2022. The acquisition expands TRINITY’s eco-friendly product portfolio and brings Drakestone’s locally sourced manufacturing capabilities into TRINITY’s storage and home solutions lineup.

American Pacific Group (APG) Fund I made a growth investment in Gym Launch and Prestige Labs to support the combined company's growth, development of new value-added services, and new product development. The investment will help accelerate expansion of Gym Launch's coaching business and Prestige Labs' premium fitness supplement product portfolio.

Freeman Spogli & Co. has partnered with WhiteWater Express Car Wash, acquiring a stake in the Houston-based express car wash platform; terms were not disclosed. WhiteWater’s founders (Steve Mathis, Clayton Clark, Shane Wilson) and investor SkyKnight Capital will remain significant investors and the existing management team will continue to lead as the company pursues further multi-regional expansion and densification of markets.

Funds managed by Blackstone Growth (BXG) have acquired a majority stake in Supergoop!, the SPF-focused skincare brand founded by Holly Thaggard. Founder Holly Thaggard, CEO Amanda Baldwin and existing management will retain significant equity while prior investor Encore Consumer Capital and several other investors will continue to support the business; the investment is intended to fuel product innovation, brand marketing and national and international expansion. Terms were not disclosed.

GSM Outdoors has acquired SOG (SOG Specialty Knives & Tools) in a deal announced via GSM's social channels. The acquisition expands GSM's portfolio of outdoor and hunting brands and is positioned as a strategic add-on to the company's knife and accessories offering; details on staff and operations post-closing were not disclosed.

Summit Park led a majority recapitalization of Ledge Lounger Inc., the in-pool and outdoor furniture D2C brand, in partnership with Digital Fuel Capital and the Ledge management team. The transaction provides partial liquidity to the founder and capital to accelerate growth, digital marketing capabilities and product innovation across D2C and B2B channels.

Gryphon Investors has signed a definitive agreement to acquire Revision Skincare and Goodier Cosmetics (collectively "Revision Goodier") from RoundTable Healthcare Partners; financial terms were not disclosed. Gryphon said it will partner with CEO Maria Carell and the existing management team to expand Revision's global footprint and advance Goodier's CDMO capabilities; the transaction, announced in November 2021, closed in late 2021.

BRANDED Group has completed the full acquisition of Puracy, a plant-based household cleaning and personal care brand founded in 2013. The deal pairs Puracy's natural-product portfolio and founder team with BRANDED's e-commerce infrastructure and resources to accelerate brand growth and global expansion.

Sweden-based Dometic Group AB agreed to acquire U.S. cooler maker Igloo Products Corp. for $677 million on a cash- and debt-free basis, with an additional earn-out of up to $223 million. The deal (expected to close in Q4 2021) was sourced from private-equity owner ACON Investments (with Hauser Private Equity involved) and is intended to strengthen Dometic's North American sales and distribution footprint.

Platinum Equity has acquired Petmate, a longtime Arlington, Texas-based manufacturer and marketer of pet products, from Olympus Partners. Platinum Equity plans to support Petmate's organic growth and pursue additional M&A to broaden the company's product portfolio and accelerate expansion in e-commerce and retail channels; financial terms were not disclosed.

Caitec Inc., a Fairchild Capital Partners portfolio company, has acquired VetPet Box, a Houston-based veterinarian-owned pet subscription box founded in 2016. The acquisition gives Caitec entry into the pet subscription box channel and adds veterinary expertise to support new product development and expanded offerings across its pet product categories.

Vestar Capital Partners has agreed to make a majority investment in PetHonesty, a direct-to-consumer maker of premium pet supplements, with co-founders Ben and Camille Arneberg retaining a significant minority stake and Ben Arneberg remaining CEO. The investment will support PetHonesty's brand expansion, product innovation, and broader distribution via its website and partners such as Amazon and Chewy; terms were not disclosed.

HRB Brands LLC, a portfolio company of Tengram Capital Partners, acquired a portfolio of 12 mass‑market personal care brands (including Brut, Pert, Sure, Ammens, Seabreeze and Infusium) from Helen of Troy Limited. The deal expands HRB Brands' hair‑care and skin‑cleansing portfolio and was financed by White Oak and Wells Fargo with advisory from Hilco Global.

General Atlantic, a global growth equity firm, has made a growth investment in Buff City Soap to support continued store openings, product category expansion, and growth in e-commerce. Existing investors Guideboat Capital Partners and Crux Capital remain involved, and Andrew Crawford of General Atlantic will join Buff City Soap’s board.

Unilever has signed an agreement to acquire Onnit, an Austin-based holistic wellness and lifestyle company known for its nootropic supplement Alpha BRAIN and DTC health products. Onnit will remain based in Austin and led by CEO Jason Havey, with founder Aubrey Marcus staying on as a brand ambassador; terms were not disclosed and the deal is subject to customary approvals.

GSM Outdoors has acquired TRUGLO, Inc., a Richardson, Texas-based maker of aiming devices and archery accessories. Brown Gibbons Lang & Company served as exclusive financial advisor to TRUGLO; financial terms were not disclosed. The acquisition expands GSM Outdoors' branded product portfolio and eCommerce capabilities in the recreational shooting and archery markets.

Advantus Corp., a privately held consumer-products manufacturer based in Jacksonville, Florida, has acquired Art 101, a designer and manufacturer of art sets and creative supplies, including its Dallas, Texas and Hong Kong operations. Advantus said the acquisition expands its craft and hobby product portfolio and will keep the Art 101 team operating from Dallas and Hong Kong to continue serving existing customers.

BRS & Co. sold Simpson Performance Products, a New Braunfels, Texas-based maker of motorsports safety equipment, in November 2020. The buyer was not disclosed in the announcement; BRS had owned Simpson since 2015 and under its ownership the company expanded its direct-to-consumer channel and product portfolio.

Gridiron Capital has acquired Good Sportsman Marketing (GSM Outdoors), a multi-brand developer, manufacturer and retailer of hunting, sport shooting and outdoor accessories, from Sentinel Capital Partners. WP Global Partners participated as a co-investor to support GSM's next phase of growth, including product innovation and acquisition-led expansion; terms were not disclosed.

Formula 5 has acquired Trophy Skin, a Frisco, Texas–based direct-to-consumer skincare tools brand known for at-home microdermabrasion and light-therapy devices. Parcrest Advisors served as exclusive investment banking advisor to Trophy Skin on the transaction, which transfers ownership from founder Imran Karim to Formula 5 as part of Formula 5's consumer brand expansion strategy.