HRB Brands Acquires Mass‑Market Personal Care Brands from Helen of Troy
June 8, 2021
HRB Brands LLC, a portfolio company of Tengram Capital Partners, acquired a portfolio of 12 mass‑market personal care brands (including Brut, Pert, Sure, Ammens, Seabreeze and Infusium) from Helen of Troy Limited. The deal expands HRB Brands' hair‑care and skin‑cleansing portfolio and was financed by White Oak and Wells Fargo with advisory from Hilco Global.
- Buyers
- HRB Brands LLC, Tengram Capital Partners
- Targets
- Helen of Troy mass‑market personal care business
- Sellers
- Helen of Troy Limited
- Platforms
- HRB Brands LLC
- Industry
- Consumer Products
- Location
- Texas, United States
- Transaction Type
- Addon
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