Forward Consumer Partners Acquires 50% Stake in Xochitl
May 21, 2024
Forward Consumer Partners has acquired a 50% ownership stake in Xochitl, the heritage tortilla chip and salsa brand founded by Carlos Salinas. Salinas will retain a 50% interest and Forward plans to support the brand's next phase of growth and capability expansion, with Matt Leeds becoming Chairman of Xochitl.
- Buyers
- Forward Consumer Partners
- Targets
- Xochitl, LLC
- Sellers
- Carlos Salinas
- Industry
- Consumer Products
- Location
- Texas, United States
- Transaction Type
- Growth capital
Explore More
Related Acquisitions
-
Forward Consumer Partners Acquires 51% Stake in Justin's from Hormel Foods
December 15, 2025
Food & Beverage
Forward Consumer Partners has acquired a 51% ownership stake in the Justin’s brand, creating a standalone Justin’s company that will be 51% owned by Forward and 49% owned by Hormel Foods. The transaction returns founder Justin Gold as a strategic advisor and installs Peter Burns as CEO as the business — known for nut butters and USDA-certified organic chocolate confections — seeks focused resources to accelerate growth.
-
C.H. Guenther & Son Acquires Fresca Mexican Foods
June 23, 2025
Food & Beverage
San Antonio-headquartered C.H. Guenther & Son (CHG), a Pritzker Private Capital-backed food manufacturer, has acquired Fresca Mexican Foods, a Caldwell, Idaho-based producer of flour and corn tortillas and tortilla chips. The acquisition expands CHG's tortilla manufacturing capacity, adds Fresca's 190,000 sq. ft. facility and ~375 employees, and deepens CHG's relationships with QSR, foodservice and private-label customers.
-
Flagship Food Group (with CREO Capital) Acquires Yucatan Foods
February 8, 2023
Food & Beverage
Flagship Food Group, with co-investor CREO Capital Partners, has acquired Yucatan Foods, adding the Yucatan and Cabo Fresh guacamole and dips brands and a 97,000 sq. ft. manufacturing facility in Silao, Mexico to its portfolio. The deal expands Flagship's refrigerated/deli/produce offerings, strengthens its Hispanic and Southwestern product set, and supports vertical integration and cross-promotional opportunities with its existing brands.
-
Sabrosura Foods Acquires Pancho's Mexican Foods
November 16, 2021
Food & Beverage
Sabrosura Foods, a Bloomington, Minnesota-based marketer of Hispanic food brands and a portfolio company of Centre Partners, has acquired Pancho's Mexican Foods, the Memphis-origin refrigerated queso dip brand founded in 1956. The add-on expands Sabrosura's snacking and Hispanic cheese portfolio and aims to broaden Pancho's nationwide distribution across mass, club and grocery channels; terms were not disclosed.
-
Apex Capital Acquires Majority Stake in Juanita's Foods
April 28, 2025
Food & Beverage
Apex Capital, a Miami-based private equity firm affiliated with Grupo Mariposa, has acquired a majority stake in Juanita's Foods, the Wilmington, California–based producer of shelf-stable Mexican food products. The De La Torre family will retain a significant ownership interest and remain involved as Apex seeks to scale the brand, drive operational improvements and expand its market reach.
-
Cerealto Makes Majority Investment in Fresca Foods
November 4, 2025
Food & Beverage
Spanish food manufacturer Cerealto has made a majority investment in Fresca Foods, a Colorado-based co-manufacturer of natural and organic snacks. Cerealto will hold a controlling stake while Fresca’s U.S. leadership team remains significant shareholders and continues to run day-to-day operations; the partnership establishes a substantive U.S. manufacturing presence to accelerate growth in the natural and organic snacking market.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.