Forward Consumer Partners Acquires 50% Stake in Xochitl

May 21, 2024

Forward Consumer Partners has acquired a 50% ownership stake in Xochitl, the heritage tortilla chip and salsa brand founded by Carlos Salinas. Salinas will retain a 50% interest and Forward plans to support the brand's next phase of growth and capability expansion, with Matt Leeds becoming Chairman of Xochitl.

Buyers
Forward Consumer Partners
Targets
Xochitl, LLC
Sellers
Carlos Salinas
Location
Texas, United States
Transaction Type
Growth capital

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