General Atlantic Invests in Buff City Soap

June 3, 2021

General Atlantic, a global growth equity firm, has made a growth investment in Buff City Soap to support continued store openings, product category expansion, and growth in e-commerce. Existing investors Guideboat Capital Partners and Crux Capital remain involved, and Andrew Crawford of General Atlantic will join Buff City Soap’s board.

Buyers
General Atlantic
Targets
Buff City Soap
Location
Texas, United States
Transaction Type
Growth capital

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