Consortium Brand Partners Acquires Outdoor Voices

Consortium Brand Partners Acquires Majority Stake in Draper James

September 7, 2023

Consumer Products

Consortium Brand Partners (CBP), a consumer-focused investment manager, has acquired approximately a 70% majority ownership stake in Draper James, the fashion and lifestyle brand founded by Reese Witherspoon. Reese Witherspoon will remain a partner and board member and Draper James' existing management team will continue to lead operations as CBP supports expansion of product offerings, retail and wholesale distribution domestically and internationally.

Consortium Brand Partners Acquires Jonathan Adler

December 23, 2024

Consumer Products

Consortium Brand Partners (CBP), in strategic partnership with American Exchange Group, acquired Jonathan Adler, the New York–based home décor, furniture and lifestyle brand, closing the transaction on December 23, 2024. Founder Jonathan Adler will remain Founder and Chief Creative Officer as the buyer partners plan to expand the brand’s retail, wholesale and international footprint.

Brand Velocity Partners Acquires BBQGuys and Blaze Outdoor Products

September 29, 2020

E-Commerce

Brand Velocity Partners (BVP) acquired BBQGuys, the leading e-commerce retailer of premium grills and outdoor-living products, and affiliated manufacturer Blaze Outdoor Products. The transaction includes a group of strategic and institutional investors (including the Manning family and athlete investors) and WhiteHorse Capital provided term-loan financing and invested in the equity; BVP intends to apply its in-house marketing and brand resources to accelerate growth.

OvareVentures Acquires BE Outfitter

October 27, 2020

E-Commerce

OvareVentures, the growth initiative of OvareGroup, has acquired BE Outfitter, a San Diego–based direct-to-consumer outdoor gear brand. The acquisition brings BE Outfitter into OvareVentures' DTC portfolio and will provide marketing, strategy and distribution support across the OvareGroup platform.

Centerfield Acquires ConsumerVoice

August 25, 2025

Marketing & Advertising

Centerfield, a Platinum Equity–backed digital customer acquisition platform, has acquired ConsumerVoice, a digital commerce platform that curates and promotes products on sites including ConsumerVoice.org and BuyersReport.org. The add-on expands Centerfield's digital commerce capabilities and audience reach, enabling cross-sell opportunities for Centerfield's Dugout platform and serving new categories for its brand clients.

Brand Velocity Partners Acquires Original Footwear Inc.

January 20, 2020

Consumer Products

Brand Velocity Partners (BVP), a newly formed private equity firm with an integrated marketing capability, has acquired Original Footwear Inc., owner of the Altama and Original S.W.A.T. brands. BVP is investing alongside Boston-based private equity firm BPEA, with financing participation from Pinnacle Financial Partners and Invision Capital, to expand Original Footwear's consumer and global footwear business through enhanced marketing and product launches.