Centerfield Acquires ConsumerVoice

Centerfield Acquires Business.com and Savings.com

February 2, 2021

Marketing & Advertising

Centerfield, a Los Angeles-based customer acquisition and marketing company, acquired two digital publishers — Business.com and Savings.com — to expand its owned & operated portfolio and extend its Dugout platform into B2B and e-commerce verticals. The deals are add-on acquisitions for Centerfield since the company was acquired by Platinum Equity in December 2019; Platinum Equity remains the sponsor behind Centerfield.

Centerfield Acquires Social Commerce Publisher Brainjolt

November 21, 2024

Marketing & Advertising

Centerfield has acquired Brainjolt, a social commerce platform and digital publisher that curates products and drives e-commerce purchases via Meta, Snap and TikTok. The acquisition adds social commerce capabilities to Centerfield’s Dugout customer-acquisition platform and represents the fifth add-on for Centerfield since its acquisition by Platinum Equity.

Centerfield Acquires Datalot from Lightyear Capital–Affiliated Fund

August 2, 2021

Marketing & Advertising

Centerfield has acquired Datalot, a digital distribution and marketing platform for the insurance industry, from an investment fund affiliated with Lightyear Capital. Datalot—founded in 2009 with offices in Brooklyn and Denver and more than 300 employees—delivers over 10 million qualified consumers annually to 40+ insurance carriers; the deal is Centerfield's fourth add-on since becoming a Platinum Equity portfolio company.

Cyara Acquires CentraCX

June 20, 2023

Cloud & SaaS

Cyara, an AI-led customer experience (CX) transformation platform, has acquired CentraCX, a SaaS Voice of the Customer (VOC) solution built for enterprise contact centers. The acquisition adds CentraCX's customer feedback and VOC analytics capabilities to Cyara's CX assurance platform to deliver integrated insights for CX design, testing and continuous improvement.

Consortium Brand Partners Acquires Outdoor Voices

June 4, 2024

Consumer Products

Consortium Brand Partners (CBP), a consumer-focused investment manager, has acquired the assets of athleisure brand Outdoor Voices. CBP said the deal will support category growth and global expansion for the brand while leveraging owned channels and its operational expertise to scale Outdoor Voices' products and community.

Backstage Acquires FilmFreeway, Coverfly and Voice123

September 14, 2021

Media & Entertainment

Backstage, the freelancer marketplace and application suite for creators, announced the acquisitions of FilmFreeway, Coverfly and Voice123 — transactions supported by investor TA Associates. The deals expand Backstage’s creator tools and talent marketplaces by adding a film festival submissions platform (FilmFreeway), a writers’ discovery and data platform (Coverfly), and a global voiceover marketplace (Voice123).