Centerfield Acquires Social Commerce Publisher Brainjolt

Platinum Equity Acquires Centerfield; Centerfield Completes Add-on of Digital Ventures

January 1, 2020

Marketing & Advertising

Platinum Equity has acquired Centerfield, a technology-driven marketing and customer acquisition platform previously owned by H.I.G. Growth Partners. Concurrently, Centerfield completed an add-on acquisition of Digital Ventures to expand its digital assets and consumer-facing lead-generation capabilities; financial terms were not disclosed.

Centerfield Acquires ConsumerVoice

August 25, 2025

Marketing & Advertising

Centerfield, a Platinum Equity–backed digital customer acquisition platform, has acquired ConsumerVoice, a digital commerce platform that curates and promotes products on sites including ConsumerVoice.org and BuyersReport.org. The add-on expands Centerfield's digital commerce capabilities and audience reach, enabling cross-sell opportunities for Centerfield's Dugout platform and serving new categories for its brand clients.

Centerfield Acquires Business.com and Savings.com

February 2, 2021

Marketing & Advertising

Centerfield, a Los Angeles-based customer acquisition and marketing company, acquired two digital publishers — Business.com and Savings.com — to expand its owned & operated portfolio and extend its Dugout platform into B2B and e-commerce verticals. The deals are add-on acquisitions for Centerfield since the company was acquired by Platinum Equity in December 2019; Platinum Equity remains the sponsor behind Centerfield.

Brainlabs Acquires Consumer Acquisition

December 17, 2021

Marketing & Advertising

Digital marketing agency Brainlabs has acquired social advertising agency and creative studio Consumer Acquisition to expand its social creative, managed paid social services, and mobile app marketing capabilities. Consumer Acquisition will operate as Brainlabs' in-house creative studio for app marketing and its CEO Brian Bowman will join Brainlabs as SVP-Global App Marketing.

Brainlabs Acquires Canadian Programmatic Agency MediaNet

August 4, 2021

Marketing & Advertising

Digital marketing agency Brainlabs has acquired Toronto-based programmatic and Google Marketing Platform specialist MediaNet to strengthen its programmatic, GMP and dynamic creative capabilities in North America. MediaNet's team — led by CEO Julia Amorim — will become Brainlabs' specialist programmatic and dynamic creative branch across North America.

Centerfield Acquires Datalot from Lightyear Capital–Affiliated Fund

August 2, 2021

Marketing & Advertising

Centerfield has acquired Datalot, a digital distribution and marketing platform for the insurance industry, from an investment fund affiliated with Lightyear Capital. Datalot—founded in 2009 with offices in Brooklyn and Denver and more than 300 employees—delivers over 10 million qualified consumers annually to 40+ insurance carriers; the deal is Centerfield's fourth add-on since becoming a Platinum Equity portfolio company.