Blackstone Growth Acquires Majority Stake in Supergoop!

December 20, 2021

Funds managed by Blackstone Growth (BXG) have acquired a majority stake in Supergoop!, the SPF-focused skincare brand founded by Holly Thaggard. Founder Holly Thaggard, CEO Amanda Baldwin and existing management will retain significant equity while prior investor Encore Consumer Capital and several other investors will continue to support the business; the investment is intended to fuel product innovation, brand marketing and national and international expansion. Terms were not disclosed.

Buyers
Blackstone Growth (BXG)
Targets
Supergoop!
Sellers
Encore Consumer Capital
Location
Texas, United States
Transaction Type
Buyout

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