Blackstone Growth Acquires Majority Stake in Supergoop!
December 20, 2021
Funds managed by Blackstone Growth (BXG) have acquired a majority stake in Supergoop!, the SPF-focused skincare brand founded by Holly Thaggard. Founder Holly Thaggard, CEO Amanda Baldwin and existing management will retain significant equity while prior investor Encore Consumer Capital and several other investors will continue to support the business; the investment is intended to fuel product innovation, brand marketing and national and international expansion. Terms were not disclosed.
- Buyers
- Blackstone Growth (BXG)
- Targets
- Supergoop!
- Sellers
- Encore Consumer Capital
- Industry
- Consumer Products
- Location
- Texas, United States
- Transaction Type
- Buyout
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