Regent Acquires Brands4Friends from eBay, Inc.
August 31, 2019
Regent, a global private equity firm based in Beverly Hills, has acquired Brands4Friends, Germany's largest online shopping club, from eBay Inc. Brands4Friends is headquartered in Berlin and serves over nine million members across Europe; Regent said the purchase expands its presence in Europe and provides a platform to grow the business across the continent.
- Buyers
- Regent
- Targets
- Brands4Friends
- Sellers
- eBay Inc.
- Industry
- E-Commerce
- Location
- Berlin, Germany
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Regent Acquires Escada from the Mittal Family
November 4, 2019
Consumer Products
Global private equity firm Regent has acquired luxury womenswear brand Escada from the Mittal Family. Headquartered in Munich, Germany, Escada will be positioned to benefit from Regent’s operational expertise to modernize and grow the brand internationally.
-
Regent Acquires Club Monaco from Ralph Lauren
May 13, 2021
Retail
Regent, L.P., a global private equity firm, has agreed to acquire the Club Monaco brand from Ralph Lauren Corporation; the transaction is expected to close by the end of June. Ralph Lauren said the sale is part of a portfolio realignment to focus on its core namesake brands, while Regent plans to leverage its retail and e-commerce expertise to grow the Club Monaco brand.
-
Regent Acquires Foundry from International Data Group (IDG)
March 20, 2025
Marketing & Advertising
Regent, a global private equity firm, has completed the acquisition of Foundry — IDG’s portfolio of editorial brands, awards, events, and marketing services. The sale by International Data Group enables IDG to focus on its core IDC business; terms were not disclosed and Centerview Partners advised IDG.
-
Regent L.P. Acquires Hanes Europe Innerwear (HEI) from HanesBrands
November 4, 2022
Consumer Products
Los Angeles-based private equity firm Regent L.P. has acquired HanesBrands' European innerwear business, Hanes Europe Innerwear (HEI), in a transaction announced in November 2021 and completed in early 2022. The deal (reported at a symbolic €1) transfers ownership of HEI — which operates brands including Dim, Playtex, Shock Absorber, Abanderado, Nur Die, Lovable and others across France, Spain, Germany and Italy — to Regent, which plans to provide financial support and operational expertise to reposition the brands for growth.
-
Regent Acquires U.S. Assets of Accell North America (Diamondback, Redline, IZIP)
August 7, 2019
Consumer Products
Regent, a Beverly Hills-based private equity firm, acquired the U.S. assets of Accell North America — including the Diamondback, Redline and IZIP brands and the U.S. distribution business for Raleigh, Haibike and Ghost. The combined U.S. portfolio will be based in Kent, Washington and operate as Alta Cycling Group, giving Regent an established distribution and direct-to-consumer platform in the cycling sector.
-
Regent Acquires Zulily from Qurate Retail
May 24, 2023
Retail
Regent, a Los Angeles-based investment firm, has acquired Zulily from Qurate Retail as part of Qurate's portfolio optimization under its Project Athens strategy. The divestiture allows Qurate Retail to focus on its core video-commerce assets and improve liquidity while Regent aims to reposition Zulily as an independent, growth-focused online retailer.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.