Regent L.P. Acquires Hanes Europe Innerwear (HEI) from HanesBrands

November 4, 2022

Los Angeles-based private equity firm Regent L.P. has acquired HanesBrands' European innerwear business, Hanes Europe Innerwear (HEI), in a transaction announced in November 2021 and completed in early 2022. The deal (reported at a symbolic €1) transfers ownership of HEI — which operates brands including Dim, Playtex, Shock Absorber, Abanderado, Nur Die, Lovable and others across France, Spain, Germany and Italy — to Regent, which plans to provide financial support and operational expertise to reposition the brands for growth.

Buyers
Regent L.P.
Targets
Hanes Europe Innerwear (HEI)
Sellers
HanesBrands
Location
Île-de-France, France
Transaction Type
Divestiture

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