Diversis Capital Makes Significant Growth Investment in SalesRabbit

Diversis Capital Provides Growth Investment in RFi Group

November 16, 2020

Data & Analytics

Los Angeles-based private equity firm Diversis Capital made a strategic growth investment in Retail Finance Intelligence PTY. LTD. (RFi Group), a data-driven insights provider to the global financial services industry. The founders retain significant minority ownership and will continue to lead the company as it expands its technical Data-as-a-Service capabilities and geographic footprint.

Diversis Capital Acquires Fishbowl

December 1, 2021

Software

Diversis Capital, a Los Angeles-based private equity firm, has acquired Fishbowl, a Utah-based provider of inventory management and warehouse/manufacturing software for QuickBooks users. Diversis plans to accelerate Fishbowl's SaaS product offerings, expand internationally, grow hosting and e-commerce capabilities, and pursue strategic add-on acquisitions.

SalesRabbit Acquires Roofle

January 12, 2026

Software

SalesRabbit has acquired Roofle to integrate online buying and e-commerce capabilities with its field sales and production workflow tools for roofing and home-improvement contractors. The move combines Roofle's instant pricing, digital proposals, and checkout experience with SalesRabbit's territory management, lead tracking, and production handoff tools to support the full contractor customer journey; financial terms were not disclosed.

SalesRabbit Acquires RoofLink

November 14, 2024

Cloud & SaaS

SalesRabbit, a Lehi, Utah–based field sales management platform, has acquired RoofLink, a Cedar Park, Texas–headquartered CRM and roofing sales solution. The deal integrates RoofLink's roof measurement, estimating, and project workflow tools into SalesRabbit's platform to provide a unified, industry-specific sales-to-production solution for roofing and home-improvement contractors.

Diversis Capital Invests in Decision Lens

July 25, 2024

Software

Diversis Capital, a software- and technology-focused private equity fund, has made an investment in Decision Lens to establish a new platform and accelerate the development of its government-focused planning SaaS. Decision Lens provides integrated planning and prioritization software to defense, intelligence, federal civilian, and state and local government customers; the capital will support product development and expansion across those markets.

Diversis Capital Partners Makes Growth Investment in Adlib

July 8, 2021

Cloud & SaaS

Adlib, a provider of content intelligence and document automation solutions, received a significant growth investment from Diversis Capital Partners. The capital will be used to accelerate Adlib's product roadmap, expand its geographic footprint, and support organic growth as well as potential M&A and partnership activity.