WarRoom Cellars Acquires SIMI Wine Brand from The Wine Group

November 21, 2025

WarRoom Cellars has acquired the historic SIMI wine brand from The Wine Group. The purchase brings the 1876-founded Sonoma label into WarRoom's portfolio of heritage wine brands as the buyer aims to revitalize SIMI's legacy while relying on partner Total Beverage Solution for distribution.

Buyers
WarRoom Cellars
Targets
SIMI
Sellers
The Wine Group
Industry
Food & Beverage
Location
California, United States
Transaction Type
Buyout

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