Digital Media Solutions Acquires Traverse Data, Inc.

May 10, 2022

Digital Media Solutions, Inc. (DMS) has acquired Traverse Data, Inc., a data-driven audience activation and re-engagement platform. The acquisition is intended to scale DMS's first-party data asset and accelerate its technology roadmap; no financial terms were disclosed.

Buyers
Digital Media Solutions, Inc.
Targets
Traverse Data, Inc.
Location
New York, United States
Transaction Type
Buyout

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