Digital Media Solutions Acquires Traverse Data, Inc.
May 10, 2022
Digital Media Solutions, Inc. (DMS) has acquired Traverse Data, Inc., a data-driven audience activation and re-engagement platform. The acquisition is intended to scale DMS's first-party data asset and accelerate its technology roadmap; no financial terms were disclosed.
- Buyers
- Digital Media Solutions, Inc.
- Targets
- Traverse Data, Inc.
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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