The Real Brokerage Acquires Flyhomes' Consumer Home Search Technology
July 1, 2025
The Real Brokerage Inc. acquired the AI-powered consumer home search portal and related technology assets of Flyhomes and concurrently made an equity investment in Flyhomes to support its transition to wholesale mortgage lending. Real will integrate the consumer portal into its upcoming Leo for Clients product and offer Flyhomes' Buy Before You Sell financing through its One Real Mortgage subsidiary.
- Buyers
- The Real Brokerage Inc.
- Targets
- Flyhomes
- Sellers
- Flyhomes
- Industry
- Real Estate
- Location
- Washington, United States
- Transaction Type
- Divestiture
Explore More
Related Acquisitions
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The Real Brokerage Inc. Acquires LemonBrew Lending
September 26, 2022
Financial Services
The Real Brokerage Inc. agreed to acquire LemonBrew Lending Corp. from LemonBrew Technologies Corp. for an aggregate purchase price of $1.25 million, payable in cash and Real common shares. The acquisition brings a tech-enabled mortgage platform and its CEO Samir Dedhia (with ~25 employees) into Real to expand its end-to-end home buying capabilities across the U.S.
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Flyhomes Acquires Loftium
February 14, 2023
Real Estate
Seattle-based home-buying platform Flyhomes has acquired host-to-own startup Loftium. Loftium's 11 employees (including its two co-founders) will join Flyhomes while Loftium maintains its operations and branding; Flyhomes plans to integrate Loftium's host-to-own affordability product into its search and home-buying tools.
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The Real Brokerage Acquires Sentry Residential
April 4, 2023
Real Estate
The Real Brokerage Inc. has merged Sentry Residential into its platform and will launch a new Real Military Division to serve service members and veterans. Sentry brings operations in 74 markets across 24 states, relationships with the U.S. Department of Defense, and a roster that helped over 3,000 military families, pushing Real above 10,000 agents.
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Rocket Companies Acquires Redfin
July 1, 2025
Real Estate
Rocket Companies (NYSE: RKT) completed its acquisition of Redfin, bringing the high-traffic real estate brokerage and marketplace together with Rocket's mortgage and homeownership platform. The deal creates a more integrated homebuying experience, including a new Rocket Preferred Pricing program for buyers who finance through Rocket Mortgage and work with Redfin agents.
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Flyhomes Acquires Assets from Home Sale Assured
September 11, 2023
Real Estate
Flyhomes has entered a definitive agreement to acquire certain assets and the Home Sale Assured brand from Innovative Holdings, LLC. The deal brings Home Sale Assured founder Eric Meadow into Flyhomes in a senior executive role and expands Flyhomes' "buy before you sell" Guaranteed Backup Contract offering for lenders, realtors and consumers.
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Real Brokerage Inc. Acquires Expetitle, Inc.
January 20, 2022
Professional Services
The Real Brokerage Inc. completed the acquisition of 100% of Expetitle, Inc., a technology-driven title and eEscrow provider, pursuant to a January 20, 2022 stock purchase agreement. The deal (approximately $8.232 million cash consideration plus equity incentives) integrates Expetitle's mobile title and closing technology into Real's agent and consumer platform to streamline the end-to-end home buying experience.
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