Infusion Marketing Group Consolidates QwickRate and IntelliCredit Under OptimaFI

Concentric Equity Partners Invests in Infusion Marketing Group

December 18, 2023

Marketing & Advertising

Concentric Equity Partners (CEP) has made a growth investment in Infusion Marketing Group, a Memphis-based provider of data-driven analytics and marketing services for community banks and credit unions. Infusion's co-founder and CEO Tim Keith will remain in leadership and retain a significant ownership stake as CEP partners to help the company scale and leverage CEP's banking industry network; terms were not disclosed.

OneMagnify Acquires Optimal's Performance Marketing Business

February 26, 2026

Marketing & Advertising

OneMagnify, a Crestview Partners–backed AI-enabled marketing platform, has acquired the Performance Marketing business of Optimal to integrate Optimal's performance media expertise and proprietary audience data into OneMagnify's platform. The acquisition expands OneMagnify's paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising; financial terms were not disclosed.

Qvantel Acquires Optiva Inc.

December 31, 2025

Software

Qvantel Oy completed its acquisition of Optiva Inc. via a statutory plan of arrangement, acquiring all issued and outstanding common shares of Optiva. The transaction paid Optiva shareholders C$0.25 per common share, cancelled Optiva's US$108.6 million PIK notes with consideration to noteholders (including purchaser shares, purchaser-issued senior secured notes and warrants), and will result in Optiva being dissolved and delisted from the Toronto Stock Exchange. The combined company expands Qvantel's telecom monetization and digital operations portfolio and supports more than 70 operators with a global workforce exceeding 1,000 professionals.

Simplicity Group Acquires Optima Financial & Insurance Services

March 8, 2022

Financial Services

The Simplicity Group has acquired San Rafael, California-based Optima Financial & Insurance Services, a life and annuity distribution firm founded in 2009. Jon Salomon and Greg Olson will join Simplicity as partners and continue to lead their office; Simplicity is a PE-backed platform sponsored by Lee Equity Partners.

Intuit Acquires SeedFi

December 1, 2022

Financial Services

Intuit has agreed to acquire SeedFi (McBurberod Financial, Inc.), the fintech behind the Credit Builder product, and will fold the capability into its Credit Karma Money business to help more consumers build credit while saving. The transaction is expected to close in the coming months, terms were not disclosed, and SeedFi will become part of Credit Karma upon closing.

Magnifi Financial Acquires Financial One Credit Union

October 1, 2022

Financial Services

Magnifi Financial merged with Financial One Credit Union effective October 1, 2022, following board approvals and a member vote. The combination expands Magnifi's presence in the greater Twin Cities (adding branches in Blaine, Coon Rapids and Columbia Heights), brings Financial One's indirect lending capability into the organization, and results in a combined organization with nearly $2 billion in assets, ~85,000 members and a 25-branch network.