OneMagnify Acquires Optimal's Performance Marketing Business

Crestview Partners Completes Majority Investment in OneMagnify

June 2, 2022

Marketing & Advertising

Crestview Partners has completed a majority investment in OneMagnify, a Detroit-based provider of data-driven marketing, analytics, and technology solutions. The investment will support OneMagnify’s growth, capability enhancement, and geographic expansion while CEO Mark Petroff and the existing management team remain in place.

OneMagnify Acquires Splash Analytics

May 18, 2023

Data & Analytics

OneMagnify, a Crestview Partners–backed marketing and data solutions provider, has acquired Splash Analytics, a Louisville-based analytics and predictive modeling firm. The deal (financial terms not disclosed) expands OneMagnify's data science and predictive analytics capabilities as an add-on to its platform.

OneMagnify Acquires Guidance

October 23, 2024

Marketing & Advertising

OneMagnify, a Crestview Partners‑backed digital experience and marketing platform, has acquired Guidance to expand its eCommerce and digital experience capabilities. Guidance is a commerce services provider that builds customized eCommerce websites, mobile experiences and complex system integrations for B2C and B2B brands; financial terms were not disclosed.

OneMagnify Acquires RXA to Expand Data Science and AI Capabilities

May 11, 2023

Data & Analytics

OneMagnify, a Crestview Partners-backed marketing and data solutions provider, has acquired RXA, an Ann Arbor-based data analytics and AI firm. The add-on acquisition is intended to expand OneMagnify's data science, analytics and AI capabilities and integrate RXA's team into OneMagnify's analytics and marketing offerings; financial terms were not disclosed.

OneMagnify Acquires Emodo

October 23, 2024

Marketing & Advertising

OneMagnify, a Detroit-based data science-driven marketing solutions provider backed by Crestview Partners, has acquired Emodo, an AI-powered, CTV-first programmatic advertising marketplace. The deal brings Emodo's dynamic creative, advanced audience targeting, and AI-driven CTV capabilities into OneMagnify's suite while allowing Emodo to operate as a separate company.

Optimal (formerly Optimad Media) Acquires Effective Spend

August 22, 2022

Marketing & Advertising

Optimal (formerly Optimad Media) has relaunched under the Optimal brand and acquired Austin-based digital marketing agency Effective Spend to bolster its performance marketing capabilities. Effective Spend founder Brian Wulfe will join Optimal as executive vice president as the combined company expands its paid search, social, SEO, Amazon and retail media offerings across multiple end markets.