OneMagnify Acquires RXA to Expand Data Science and AI Capabilities

OneMagnify Acquires Splash Analytics

May 18, 2023

Data & Analytics

OneMagnify, a Crestview Partners–backed marketing and data solutions provider, has acquired Splash Analytics, a Louisville-based analytics and predictive modeling firm. The deal (financial terms not disclosed) expands OneMagnify's data science and predictive analytics capabilities as an add-on to its platform.

OneMagnify Acquires Optimal's Performance Marketing Business

February 26, 2026

Marketing & Advertising

OneMagnify, a Crestview Partners–backed AI-enabled marketing platform, has acquired the Performance Marketing business of Optimal to integrate Optimal's performance media expertise and proprietary audience data into OneMagnify's platform. The acquisition expands OneMagnify's paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising; financial terms were not disclosed.

Crestview Partners Completes Majority Investment in OneMagnify

June 2, 2022

Marketing & Advertising

Crestview Partners has completed a majority investment in OneMagnify, a Detroit-based provider of data-driven marketing, analytics, and technology solutions. The investment will support OneMagnify’s growth, capability enhancement, and geographic expansion while CEO Mark Petroff and the existing management team remain in place.

RXA Acquires Yapa Group

April 23, 2020

Data & Analytics

RXA, an Ann Arbor–based applied AI and data analytics firm, has acquired Yapa Group, a Salt Lake City Domo consulting and data analytics services provider. The acquisition expands RXA’s Domo implementation and data engineering capabilities and brings additional clients and technical expertise into RXA’s consulting and data science team.

OneMagnify Acquires Guidance

October 23, 2024

Marketing & Advertising

OneMagnify, a Crestview Partners‑backed digital experience and marketing platform, has acquired Guidance to expand its eCommerce and digital experience capabilities. Guidance is a commerce services provider that builds customized eCommerce websites, mobile experiences and complex system integrations for B2C and B2B brands; financial terms were not disclosed.

Lifescale Analytics Acquires PowerGRID RX

January 11, 2021

Energy

Lifescale Analytics, a Roseville, Minnesota data science and geospatial solutions firm, acquired PowerGRID RX, an energy and power consulting company based in Sevierville, Tennessee. The acquisition expands Lifescale’s capabilities in grid analytics, machine learning and cloud services to better serve utility and industry clients.