Crestview Partners Completes Majority Investment in OneMagnify

OneMagnify Acquires Optimal's Performance Marketing Business

February 26, 2026

Marketing & Advertising

OneMagnify, a Crestview Partners–backed AI-enabled marketing platform, has acquired the Performance Marketing business of Optimal to integrate Optimal's performance media expertise and proprietary audience data into OneMagnify's platform. The acquisition expands OneMagnify's paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising; financial terms were not disclosed.

OneMagnify Acquires Guidance

October 23, 2024

Marketing & Advertising

OneMagnify, a Crestview Partners‑backed digital experience and marketing platform, has acquired Guidance to expand its eCommerce and digital experience capabilities. Guidance is a commerce services provider that builds customized eCommerce websites, mobile experiences and complex system integrations for B2C and B2B brands; financial terms were not disclosed.

OneMagnify Acquires Splash Analytics

May 18, 2023

Data & Analytics

OneMagnify, a Crestview Partners–backed marketing and data solutions provider, has acquired Splash Analytics, a Louisville-based analytics and predictive modeling firm. The deal (financial terms not disclosed) expands OneMagnify's data science and predictive analytics capabilities as an add-on to its platform.

OneMagnify Acquires RXA to Expand Data Science and AI Capabilities

May 11, 2023

Data & Analytics

OneMagnify, a Crestview Partners-backed marketing and data solutions provider, has acquired RXA, an Ann Arbor-based data analytics and AI firm. The add-on acquisition is intended to expand OneMagnify's data science, analytics and AI capabilities and integrate RXA's team into OneMagnify's analytics and marketing offerings; financial terms were not disclosed.

OneMagnify Acquires Emodo

October 23, 2024

Marketing & Advertising

OneMagnify, a Detroit-based data science-driven marketing solutions provider backed by Crestview Partners, has acquired Emodo, an AI-powered, CTV-first programmatic advertising marketplace. The deal brings Emodo's dynamic creative, advanced audience targeting, and AI-driven CTV capabilities into OneMagnify's suite while allowing Emodo to operate as a separate company.

Copley Equity Partners Acquires Majority Stake in Magna IV Engineering

March 10, 2021

Engineering Services

Copley Equity Partners made a majority investment in Magna IV Engineering, a power and automation solutions provider founded in Edmonton, Canada, to support the company’s growth and enable strategic acquisitions. The deal increases ownership by Magna IV’s management team and positions the business for expanded organic growth and M&A activity.