OneMagnify Acquires Splash Analytics

Crestview Partners Completes Majority Investment in OneMagnify

June 2, 2022

Marketing & Advertising

Crestview Partners has completed a majority investment in OneMagnify, a Detroit-based provider of data-driven marketing, analytics, and technology solutions. The investment will support OneMagnify’s growth, capability enhancement, and geographic expansion while CEO Mark Petroff and the existing management team remain in place.

OneMagnify Acquires Optimal's Performance Marketing Business

February 26, 2026

Marketing & Advertising

OneMagnify, a Crestview Partners–backed AI-enabled marketing platform, has acquired the Performance Marketing business of Optimal to integrate Optimal's performance media expertise and proprietary audience data into OneMagnify's platform. The acquisition expands OneMagnify's paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising; financial terms were not disclosed.

OneMagnify Acquires RXA to Expand Data Science and AI Capabilities

May 11, 2023

Data & Analytics

OneMagnify, a Crestview Partners-backed marketing and data solutions provider, has acquired RXA, an Ann Arbor-based data analytics and AI firm. The add-on acquisition is intended to expand OneMagnify's data science, analytics and AI capabilities and integrate RXA's team into OneMagnify's analytics and marketing offerings; financial terms were not disclosed.

OneMagnify Acquires Guidance

October 23, 2024

Marketing & Advertising

OneMagnify, a Crestview Partners‑backed digital experience and marketing platform, has acquired Guidance to expand its eCommerce and digital experience capabilities. Guidance is a commerce services provider that builds customized eCommerce websites, mobile experiences and complex system integrations for B2C and B2B brands; financial terms were not disclosed.

Cvent Acquires Splash to Expand Field Marketing Product Suite

September 6, 2024

Software

Cvent has acquired Splash, an event marketing technology company, to extend its event and marketing platform into field and repeatable event programs. The acquisition brings Splash's platform — used by 500+ organizations including more than 60 Fortune 1000 companies — into Cvent's product suite to accelerate event marketing capabilities and drive pipeline for customers.

insightsoftware Acquires Magnitude

October 28, 2021

Software

insightsoftware has agreed to acquire Magnitude, a provider of operational reporting, ERP reporting (SAP/Oracle) and data-integration solutions, to expand its operational reporting and embedded analytics capabilities. The deal, expected to close in early November 2021, will extend insightsoftware's global presence and add Magnitude's SAP/Oracle expertise and centers of excellence in North America, Europe and India.