Cvent Acquires Splash to Expand Field Marketing Product Suite

OneMagnify Acquires Splash Analytics

May 18, 2023

Data & Analytics

OneMagnify, a Crestview Partners–backed marketing and data solutions provider, has acquired Splash Analytics, a Louisville-based analytics and predictive modeling firm. The deal (financial terms not disclosed) expands OneMagnify's data science and predictive analytics capabilities as an add-on to its platform.

Cvent Acquires Jifflenow and iCapture

January 12, 2024

Cloud & SaaS

Cvent has acquired Jifflenow, a B2B meeting-scheduling platform, and iCapture, a trade-show lead capture solution, to expand its event marketing and management capabilities. The acquisitions add appointment scheduling and universal lead-capture functionality to Cvent’s Event Marketing & Management platform, improving trade-show ROI and on-site lead qualification and follow-up.

Cvent Acquires Goldcast

December 15, 2025

Cloud & SaaS

Cvent has acquired Goldcast, an AI-powered B2B video content and webinar platform, to integrate Goldcast's automated video-clipping and content-repurposing capabilities into Cvent's event marketing and management platform. The deal will allow Cvent customers to instantly convert event moments into on-brand video content and extend the lifecycle and revenue impact of webinars and events.

Cvent Acquires Prismm

April 24, 2025

Cloud & SaaS

Cvent has acquired Prismm, a provider of immersive spatial event design technology used by more than 5,500 venues, hotels, planners and vendors. The deal strengthens Cvent’s event diagramming and 3D visualization capabilities to improve collaboration, venue sourcing, and group business revenue for hotels and event professionals.

Slate Technologies Acquires Splash Modular

April 26, 2022

Software

Slate Technologies, an AI software platform for the construction industry, has acquired Splash Modular, a North Carolina–based software designer focused on Industrialized Construction and DFMA. Splash will operate as part of Slate and its toolset will be integrated into Slate's Scripting as a Service (SCaaS) and digital assistant to expand Slate's industrialized construction capabilities.

Splash Inc. Acquires RunYourPool and OfficeFootballPool

June 5, 2023

Media & Entertainment

Splash Inc. (formerly BetterPool) announced it acquired RunYourPool and OfficeFootballPool and is launching SplashSports.com, a peer-to-peer real-money gaming platform. The acquisitions consolidate a large existing audience (grown from ~600K to 2.2M active users) and bring established office-pool products into Splash's consumer-focused sports-gaming offering.