Optimal (formerly Optimad Media) Acquires Effective Spend

OneMagnify Acquires Optimal's Performance Marketing Business

February 26, 2026

Marketing & Advertising

OneMagnify, a Crestview Partners–backed AI-enabled marketing platform, has acquired the Performance Marketing business of Optimal to integrate Optimal's performance media expertise and proprietary audience data into OneMagnify's platform. The acquisition expands OneMagnify's paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising; financial terms were not disclosed.

ORIX Capital Partners Acquires Majority Interest in Optimad Media

May 4, 2021

Marketing & Advertising

ORIX Capital Partners (OCP) acquired a majority interest in Optimad Media LLC, a tech-enabled performance marketing provider serving Consumer Packaged Goods and Film & Entertainment clients. OCP said it will partner with Optimad co-founders and marketing executive Alexander Jutkowitz (joining the board) to grow the business organically and through M&A and expand its service and technology offerings.

NV5 Global Acquires Optimal Energy, Inc.

December 30, 2021

Energy

NV5 Global, Inc. announced it will acquire Optimal Energy, Inc., an energy-efficiency consulting firm with offices in Vermont and Rhode Island, in a cash-and-stock transaction expected to close before December 31, 2021. The deal expands NV5’s energy efficiency and clean energy consulting capabilities for utilities, state agencies, and regulatory bodies and is expected to be immediately accretive to NV5’s earnings.

Optimad Media Acquires Majority Stakes in DSPolitical and UNTU

October 12, 2021

Marketing & Advertising

Optimad Media has acquired majority stakes in digital advertising firm DSPolitical and healthcare media/data company UNTU to create a combined performance marketing platform. The investments aim to expand Optimad's data and technology capabilities and accelerate its entry into healthcare and public-sector verticals while scaling performance-driven advertising services.

Episerver Acquires Optimizely

September 3, 2020

Cloud & SaaS

Episerver, a portfolio company of Insight Partners, acquired Optimizely to combine content, commerce and personalization capabilities with Optimizely's experimentation and optimization platform, creating an advanced digital experience platform. The transaction closed in October 2020 and brings Optimizely's ~1,500 employees and enterprise customer base into Episerver's expanded offering.

Trinity Hunt Partners Acquires Majority Stake in Supreme Optimization

July 11, 2023

Marketing & Advertising

Trinity Hunt Partners has made a majority investment in Supreme Optimization, a digital marketing agency focused exclusively on the life sciences sector. Balance Point Capital Advisors (via its affiliated fund) provided a financing package to support the acquisition and provide capital for future M&A; Supreme's founder Sheldon Zhai and other members of management will remain significant shareholders.