Episerver Acquires Optimizely

Optimizely Acquires Warehouse-Native Analytics Leader NetSpring

September 30, 2024

Data & Analytics

Optimizely has signed a definitive agreement to acquire NetSpring, a Redwood City-based warehouse-native analytics platform, to integrate warehouse-native product and customer-journey analytics into Optimizely's digital experience platform. The acquisition is intended to allow customers to run analytics directly on cloud data warehouses (Snowflake, Databricks, BigQuery, Redshift) and to tie experimentation to business outcomes; the deal is expected to close in Q4 2024 subject to customary conditions.

Optimizely Acquires Customer Data Platform Zaius

March 22, 2021

Data & Analytics

Optimizely acquired Zaius, a customer data platform (CDP), on March 22, 2021 to add customer context and CDP capabilities to its Digital Experience Platform. The acquisition brings Zaius' connectors, segmentation/AI features and orchestration recipes into Optimizely's DXP to improve personalization, analytics and activation across digital experiences.

Webflow Acquires Intellimize

April 19, 2024

Cloud & SaaS

Webflow has acquired Intellimize, an AI-driven website personalization and conversion optimization SaaS, to integrate personalization capabilities into Webflow's Website Experience Platform (WXP). Intellimize CEO Guy Yalif and a majority of the Intellimize team will join Webflow; the companies did not disclose financial terms (TechCrunch reported the deal was eight-figures). Intellimize's features will be integrated into Webflow over the coming months and existing Intellimize customers can continue to use the product.

insightsoftware Acquires Izenda

April 15, 2021

Software

insightsoftware, a provider of financial reporting and enterprise performance management software, has acquired Izenda, an embedded analytics provider used in thousands of applications. The deal expands insightsoftware’s embedded analytics capabilities—coming shortly after its acquisition of Logi Analytics—and aims to deliver richer in-application reporting and visualization to software teams and ISVs.

Remarkable Group Acquires Ultimedia, Optimizely & CRO Specialist

October 26, 2021

IT Services

Remarkable Group International has acquired Ultimedia, a UK-based Optimizely (Episerver) partner and conversion rate optimisation specialist. The self-funded acquisition expands Remarkable Group’s digital experience platform (DXP) capabilities and adds Ultimedia’s engineering, optimisation and enterprise client roster to the Group’s service offering.

Contentstack Acquires Lytics

January 8, 2025

Cloud & SaaS

Contentstack acquired Lytics, a real-time customer data platform, in a deal that closed in December 2024 to add first‑party data activation, audience insights and profile management to Contentstack's composable DXP. The combination aims to enable real‑time personalization at scale for brands and creates a combined business that the company says includes over 500 customers and more than 500 employees.