Webflow Acquires Intellimize

April 19, 2024

Webflow has acquired Intellimize, an AI-driven website personalization and conversion optimization SaaS, to integrate personalization capabilities into Webflow's Website Experience Platform (WXP). Intellimize CEO Guy Yalif and a majority of the Intellimize team will join Webflow; the companies did not disclose financial terms (TechCrunch reported the deal was eight-figures). Intellimize's features will be integrated into Webflow over the coming months and existing Intellimize customers can continue to use the product.

Buyers
Webflow
Targets
Intellimize
Industry
Cloud & SaaS
Location
California, United States
Transaction Type
Buyout

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