Optimizely Acquires Customer Data Platform Zaius

Terminus Acquires Zylotech to Launch Terminus Customer Data Platform (CDP)

September 30, 2021

Data & Analytics

Terminus, the account-based engagement (ABM) platform, acquired Zylotech and integrated its customer data platform capabilities to launch Terminus Customer Data Platform (CDP). The acquisition adds data cleansing, enrichment and buying-committee discovery capabilities to Terminus’ ABM offering to improve B2B go-to-market data accuracy for enterprise customers.

Episerver Acquires Optimizely

September 3, 2020

Cloud & SaaS

Episerver, a portfolio company of Insight Partners, acquired Optimizely to combine content, commerce and personalization capabilities with Optimizely's experimentation and optimization platform, creating an advanced digital experience platform. The transaction closed in October 2020 and brings Optimizely's ~1,500 employees and enterprise customer base into Episerver's expanded offering.

Contentstack Acquires Lytics

January 8, 2025

Cloud & SaaS

Contentstack acquired Lytics, a real-time customer data platform, in a deal that closed in December 2024 to add first‑party data activation, audience insights and profile management to Contentstack's composable DXP. The combination aims to enable real‑time personalization at scale for brands and creates a combined business that the company says includes over 500 customers and more than 500 employees.

NeoXam Acquires EZOPS

October 1, 2024

Data & Analytics

Paris-based NeoXam, a portfolio company of Eurazeo, has acquired EZOPS, a New York provider of AI-enabled data control, workflow automation, and regulatory reporting. D.A. Davidson served as exclusive buy-side financial advisor; the deal strengthens NeoXam's data management and reporting capabilities and supports its international expansion.

Zeta Global Acquires Sizmek's DSP and DMP Assets

May 1, 2019

Marketing & Advertising

Zeta Global has closed the acquisition of certain assets from online advertising technology company Sizmek, including Sizmek's demand-side platform (DSP) and data management platform (DMP). Zeta is hiring over 200 Sizmek employees and will integrate the technology and teams into its data and marketing cloud to expand its programmatic capabilities and data-driven marketing offerings.

Five9 Acquires Aceyus

August 7, 2023

Data & Analytics

Five9 agreed to acquire Aceyus, a Charlotte-based provider of advanced data integration and analytics, to integrate Aceyus’s pre-built data connectors and analytics into the Five9 Intelligent CX Platform. The acquisition is intended to streamline large enterprise migrations from on‑premises contact center systems to the cloud, enhance Five9’s contextual data capabilities for personalized customer journeys and support its AI roadmap; the transaction was expected to close by the end of Q3 2023.