Terminus Acquires Zylotech to Launch Terminus Customer Data Platform (CDP)

Optimizely Acquires Customer Data Platform Zaius

March 22, 2021

Data & Analytics

Optimizely acquired Zaius, a customer data platform (CDP), on March 22, 2021 to add customer context and CDP capabilities to its Digital Experience Platform. The acquisition brings Zaius' connectors, segmentation/AI features and orchestration recipes into Optimizely's DXP to improve personalization, analytics and activation across digital experiences.

Zennify Acquires Terazo

November 12, 2024

IT Services

Zennify, a data-first technology consultancy, has acquired Terazo, a Richmond-based digital engineering firm, to expand its AI, data engineering, and platform modernization capabilities for regulated industries. The deal combines Zennify's Salesforce and regulated-industry expertise with Terazo's strengths in data engineering, APIs, and AI to deliver broader enterprise-scale data and AI solutions.

Delta Data Acquires Phoenix Systems Inc.

March 12, 2024

Financial Services

Delta Data, a Terminus Capital Partners company, acquired Phoenix Systems Inc., a fintech provider of global mutual fund transfer agent, sub-accounting and trading software. The deal expands Delta Data’s product capabilities into fund trading and record-keeping and accelerates its international footprint across Europe, Australia, the Caribbean and Canada.

Contentstack Acquires Lytics

January 8, 2025

Cloud & SaaS

Contentstack acquired Lytics, a real-time customer data platform, in a deal that closed in December 2024 to add first‑party data activation, audience insights and profile management to Contentstack's composable DXP. The combination aims to enable real‑time personalization at scale for brands and creates a combined business that the company says includes over 500 customers and more than 500 employees.

TAP Software Holdings (Terminus Capital Partners) Acquires Delta Data from Accel-KKR

December 23, 2021

Software

TAP Software Holdings, an enterprise software investment vehicle managed by Terminus Capital Partners (with participation from Petrus Asset Management Company), has acquired Delta Data, a pooled investment fund administration software provider, from Accel-KKR. Delta Data — founded in 1985 and serving major banks, retirement recordkeepers, and investment managers — will continue to be led by CEO Whitfield Athey as the buyer invests in product and infrastructure to drive growth.

Terminus Acquires GrowFlare

November 9, 2020

Data & Analytics

Terminus, the Atlanta-based account-based marketing (ABM) platform, acquired GrowFlare, a predictive account-profiling and psychographic data provider, to integrate GrowFlare's AI-driven account intelligence into the Terminus Engagement Hub. The acquisition strengthens Terminus's ability to identify and prioritize ideal accounts and deliver more personalized, timely outreach for B2B sales and marketing teams.