Zeta Global Acquires Sizmek's DSP and DMP Assets

Zeta Global Acquires Programmatic Business from IgnitionOne

September 18, 2019

Marketing & Advertising

Zeta Global has acquired certain programmatic business operations from IgnitionOne, including sales and client-management teams in the United States and Brazil. The deal brings programmatic technology, clients and personnel into Zeta’s programmatic division to expand its DSP, data assets and managed programmatic services.

ZetaDisplay Acquires Peakmedia Digital Signage GmbH

September 19, 2023

Media & Entertainment

ZetaDisplay AB (publ) has acquired Austrian digital signage integrator Peakmedia digital signage GmbH to strengthen its presence in the DACH region and broader European markets. The deal, funded through ZetaDisplay's existing debt facilities, adds ~9,000 licensed installations and a team of over 20 employees to the group and is expected to be accretive to EBITDA.

ZS Acquires Digital Additive

June 11, 2024

Marketing & Advertising

ZS, the Evanston, Illinois-based management consulting and technology firm, has acquired Digital Additive, an Atlanta-based Salesforce-focused digital marketing agency. The acquisition strengthens ZS's end-to-end customer engagement capabilities, bolstering its digital data and analytics, customer orchestration and marketing activation offerings.

Roqad Acquires Zeotap-Data from Zeotap

September 2, 2025

Marketing & Advertising

Roqad has acquired Zeotap-Data, the third-party audience business of Zeotap, in a deal that will integrate Zeotap-Data’s large-scale audience segments into Roqad’s identity graph and data onboarding capabilities. The transaction (undisclosed amount) will retain current staff, add headcount in the UK and Germany, and expand Roqad’s privacy-compliant targeting and activation reach across major DSPs including Amazon DSP, The Trade Desk and others.

Optimizely Acquires Customer Data Platform Zaius

March 22, 2021

Data & Analytics

Optimizely acquired Zaius, a customer data platform (CDP), on March 22, 2021 to add customer context and CDP capabilities to its Digital Experience Platform. The acquisition brings Zaius' connectors, segmentation/AI features and orchestration recipes into Optimizely's DXP to improve personalization, analytics and activation across digital experiences.

Publicis Groupe Acquires Lotame and Integrates It into Epsilon

March 6, 2025

Data & Analytics

Publicis Groupe has agreed to acquire data and identity company Lotame and will integrate the business into its Epsilon data platform to expand global identity and data capabilities. The deal (subject to customary closing conditions) will combine Lotame's presence in 109 countries and 1.6 billion IDs with Publicis/Epsilon's profiles to reach roughly 4 billion profiles and enable reach to about 91% of adult internet users globally.