Zeta Global Acquires Programmatic Business from IgnitionOne

Zeta Global Acquires Sizmek's DSP and DMP Assets

May 1, 2019

Marketing & Advertising

Zeta Global has closed the acquisition of certain assets from online advertising technology company Sizmek, including Sizmek's demand-side platform (DSP) and data management platform (DMP). Zeta is hiring over 200 Sizmek employees and will integrate the technology and teams into its data and marketing cloud to expand its programmatic capabilities and data-driven marketing offerings.

Zeta Global Acquires LiveIntent

October 21, 2024

Marketing & Advertising

Zeta Global has completed its acquisition of LiveIntent, a people-based marketing platform, adding LiveIntent’s assets, publisher network and channel capabilities to the Zeta Marketing Platform and Zeta Data Cloud. The deal is intended to strengthen Zeta’s AI-powered marketing offering, expand direct-channel revenue, and bolster margins through integration of LiveIntent’s identity graph and publisher relationships.

Zeta Global Acquires Marigold's Enterprise Software Business

November 24, 2025

Cloud & SaaS

Zeta Global has completed the acquisition of Marigold's enterprise software business (including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow) for aggregate consideration of up to $325 million. The deal expands Zeta's AI marketing platform capabilities across loyalty, omni-channel engagement, and personalization, broadening its enterprise customer base and subscription revenue streams.

Zeta Global Acquires ArcaMax Publishing

March 30, 2022

Media & Entertainment

Zeta Global (NYSE: ZETA) has entered into an agreement to acquire ArcaMax Publishing, a leader in the development and distribution of interest-based email newsletters and permissioned consumer data. The acquisition adds ArcaMax's newsletter platform and permissioned subscriber data to Zeta's Data Cloud and Zeta Marketing Platform to expand identity data, behavioral signals, and marketing touchpoints.

Roqad Acquires Zeotap-Data from Zeotap

September 2, 2025

Marketing & Advertising

Roqad has acquired Zeotap-Data, the third-party audience business of Zeotap, in a deal that will integrate Zeotap-Data’s large-scale audience segments into Roqad’s identity graph and data onboarding capabilities. The transaction (undisclosed amount) will retain current staff, add headcount in the UK and Germany, and expand Roqad’s privacy-compliant targeting and activation reach across major DSPs including Amazon DSP, The Trade Desk and others.

Delta Data Acquires Phoenix Systems Inc.

March 12, 2024

Financial Services

Delta Data, a Terminus Capital Partners company, acquired Phoenix Systems Inc., a fintech provider of global mutual fund transfer agent, sub-accounting and trading software. The deal expands Delta Data’s product capabilities into fund trading and record-keeping and accelerates its international footprint across Europe, Australia, the Caribbean and Canada.