Zeta Global Acquires Marigold's Enterprise Software Business

Zeta Global Acquires LiveIntent

October 21, 2024

Marketing & Advertising

Zeta Global has completed its acquisition of LiveIntent, a people-based marketing platform, adding LiveIntent’s assets, publisher network and channel capabilities to the Zeta Marketing Platform and Zeta Data Cloud. The deal is intended to strengthen Zeta’s AI-powered marketing offering, expand direct-channel revenue, and bolster margins through integration of LiveIntent’s identity graph and publisher relationships.

Marquis Acquires ZAG Interactive

April 3, 2023

Marketing & Advertising

Marquis Software Solutions, a Plano-based financial marketing and compliance software and services provider backed by Rockbridge Growth Equity, has acquired ZAG Interactive, a Glastonbury, Connecticut-based website design and digital marketing firm that serves community banks and credit unions. The acquisition will combine Marquis' data analytics and compliance capabilities with ZAG's website, SEO, PPC and social media services to expand Marquis' marketing services for financial institutions; terms were not disclosed.

Zeta Global Acquires ArcaMax Publishing

March 30, 2022

Media & Entertainment

Zeta Global (NYSE: ZETA) has entered into an agreement to acquire ArcaMax Publishing, a leader in the development and distribution of interest-based email newsletters and permissioned consumer data. The acquisition adds ArcaMax's newsletter platform and permissioned subscriber data to Zeta's Data Cloud and Zeta Marketing Platform to expand identity data, behavioral signals, and marketing touchpoints.

Global Blue Acquires ZigZag Global from Circularity Capital

March 8, 2021

Software

Global Blue has acquired ZigZag Global Limited, a UK-based SaaS returns-management platform, from Circularity Capital. The acquisition gives Global Blue additional post-purchase and returns management capabilities to expand its retailer solutions and accelerate ZigZag's international growth.

MercuryGate Acquires Cheetah Software Systems

April 6, 2021

Transportation

MercuryGate International acquired Cheetah Software Systems to extend its transportation management system (TMS) with last-mile, parcel, LTL and enhanced fleet management and dynamic routing capabilities. The deal integrates Cheetah's live, adaptive logistics optimization into MercuryGate's multi-modal TMS to provide real-time visibility and autonomous route re-optimization for shippers, carriers and private fleets. Terms were not disclosed.

CM Group Merges with Cheetah Digital

October 21, 2021

Marketing & Advertising

CM Group announced a merger with Cheetah Digital under the CM Group name to expand its martech capabilities across email, personalization, loyalty and omnichannel engagement. The combined company, backed by Insight Partners with Vector Capital as a substantial minority owner, aims to accelerate product innovation and expand CM Group's reach into large enterprise customers.