Zeta Global Acquires LiveIntent

Zeta Global Acquires Marigold's Enterprise Software Business

November 24, 2025

Cloud & SaaS

Zeta Global has completed the acquisition of Marigold's enterprise software business (including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow) for aggregate consideration of up to $325 million. The deal expands Zeta's AI marketing platform capabilities across loyalty, omni-channel engagement, and personalization, broadening its enterprise customer base and subscription revenue streams.

Ad.net Acquires IntentX

December 7, 2022

Marketing & Advertising

Ad.net has acquired IntentX, a commerce platform that helps publishers generate incremental revenue through affiliate and shoppable content partnerships. The deal brings IntentX’s product and publisher relationships into Ad.net’s performance advertising network, with IntentX founders joining Ad.net’s leadership team to expand publisher commerce and monetization capabilities.

Zeta Global Acquires ArcaMax Publishing

March 30, 2022

Media & Entertainment

Zeta Global (NYSE: ZETA) has entered into an agreement to acquire ArcaMax Publishing, a leader in the development and distribution of interest-based email newsletters and permissioned consumer data. The acquisition adds ArcaMax's newsletter platform and permissioned subscriber data to Zeta's Data Cloud and Zeta Marketing Platform to expand identity data, behavioral signals, and marketing touchpoints.

BV Investment Partners Invests in Intentsify

December 16, 2021

Data & Analytics

BV Investment Partners has made a strategic growth investment in Intentsify to accelerate the intent data platform's growth and product innovation. Intentsify provides an Intent Activation platform that layers multiple intent data sources to power account-based marketing for B2B Fortune 500 and middle-market customers.

Pendo Acquires Zelta AI to Accelerate AI-Powered Customer Intelligence

July 31, 2024

Cloud & SaaS

Pendo, the product experience platform, has acquired New York City–based startup Zelta AI and will integrate the team and technology into its Pendo Listen product to provide AI-driven insights from customer feedback across 150+ sources. The deal strengthens Pendo's AI capabilities for product discovery and feedback analysis, and the Zelta team will help establish an AI center of excellence in Pendo's New York office.

Yes Energy Acquires Live Power Intelligence

August 9, 2022

Energy

Yes Energy has acquired Live Power Intelligence to integrate Live Power’s real-time generation and transmission flow monitoring into Yes Energy’s power market data platform. The deal, enabled by Yes Energy’s growth equity partner Accel‑KKR, will expand proprietary grid-monitoring coverage and deepen analytics for traders, utilities and power market participants.