Ad.net Acquires IntentX
December 7, 2022
Ad.net has acquired IntentX, a commerce platform that helps publishers generate incremental revenue through affiliate and shoppable content partnerships. The deal brings IntentX’s product and publisher relationships into Ad.net’s performance advertising network, with IntentX founders joining Ad.net’s leadership team to expand publisher commerce and monetization capabilities.
- Buyers
- Ad.net
- Targets
- IntentX
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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