Optimad Media Acquires Majority Stakes in DSPolitical and UNTU
October 12, 2021
Optimad Media has acquired majority stakes in digital advertising firm DSPolitical and healthcare media/data company UNTU to create a combined performance marketing platform. The investments aim to expand Optimad's data and technology capabilities and accelerate its entry into healthcare and public-sector verticals while scaling performance-driven advertising services.
- Buyers
- Optimad Media
- Targets
- DSPolitical, UNTU
- Industry
- Marketing & Advertising
- Location
- United States
- Transaction Type
- Buyout
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