Dynata Acquires 0ptimus Analytics

December 13, 2021

Dynata has acquired 0ptimus Analytics, an AI/ML data science and technology company, to strengthen its advertising solutions by making first‑party data more actionable for audience discovery, activation and measurement. The deal adds 0ptimus’ predictive modeling and people‑based audience capabilities to Dynata’s connected data platform, expanding Dynata’s end‑to‑end advertising offering.

Buyers
Dynata
Targets
0ptimus Analytics
Industry
Data & Analytics
Location
Virginia, United States
Transaction Type
Buyout

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