Dynata Acquires 0ptimus Analytics
December 13, 2021
Dynata has acquired 0ptimus Analytics, an AI/ML data science and technology company, to strengthen its advertising solutions by making first‑party data more actionable for audience discovery, activation and measurement. The deal adds 0ptimus’ predictive modeling and people‑based audience capabilities to Dynata’s connected data platform, expanding Dynata’s end‑to‑end advertising offering.
- Buyers
- Dynata
- Targets
- 0ptimus Analytics
- Industry
- Data & Analytics
- Location
- Virginia, United States
- Transaction Type
- Buyout
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