TEGNA's Premion Acquires Octillion Media

Standard General to Acquire TEGNA for $24.00 Per Share

February 22, 2022

Media & Entertainment

An affiliate of private investment firm Standard General has agreed to acquire TEGNA Inc. for $24.00 per share in cash in a transaction with an equity value of approximately $5.4 billion. Cox Media Group and funds managed by affiliates of Apollo Global Management will hold non-voting interests in the acquiring entity, and certain TEGNA stations are expected to be divested to Cox following closing; the deal will take TEGNA private pending shareholder and regulatory approvals.

T-Mobile Acquires Octopus Interactive

January 10, 2022

Marketing & Advertising

T-Mobile (through its Marketing Solutions business) has acquired Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. The deal brings Octopus's rideshare advertising capabilities and audience reach into T-Mobile's ad-tech offering, powering drivers' devices on T-Mobile's network and expanding Marketing Solutions' out-of-home advertising inventory.

CVC and TA Acquire Vista's Stake in Mediaocean

August 31, 2021

Cloud & SaaS

Funds advised by CVC Capital Partners and TA Associates are acquiring the stake in Mediaocean held by Vista Equity Partners, in a transaction expected to close in Q4 2021 subject to regulatory approvals. The investment will support Mediaocean's growth and continued product consolidation of its omnichannel advertising platform, following recent acquisitions including Flashtalking and 4C.

TEGNA Acquires Locked On Podcast Network

January 27, 2021

Media & Entertainment

TEGNA Inc. acquired Locked On Podcast Network, a national sports podcast network producing daily local team-centric shows and league-wide programs. The acquisition expands TEGNA's podcast and digital sports footprint and will have Locked On operate as a standalone business within TEGNA; financial terms were not disclosed.

Zeta Global Acquires Programmatic Business from IgnitionOne

September 18, 2019

Marketing & Advertising

Zeta Global has acquired certain programmatic business operations from IgnitionOne, including sales and client-management teams in the United States and Brazil. The deal brings programmatic technology, clients and personnel into Zeta’s programmatic division to expand its DSP, data assets and managed programmatic services.

Tinuiti Acquires Bliss Point Media

July 19, 2021

Marketing & Advertising

Tinuiti has signed a definitive agreement to acquire Santa Monica-based Bliss Point Media and its subsidiary Prospect Point Media to expand its OTT/cTV and full-service advertising capabilities. The deal, facilitated by New Mountain Capital, will integrate Bliss Point's patented machine-learning attribution technology into Tinuiti's Mobius platform and reintroduce Tinuiti's OTT offering as Streaming+.