Tinuiti Acquires Bliss Point Media

July 19, 2021

Tinuiti has signed a definitive agreement to acquire Santa Monica-based Bliss Point Media and its subsidiary Prospect Point Media to expand its OTT/cTV and full-service advertising capabilities. The deal, facilitated by New Mountain Capital, will integrate Bliss Point's patented machine-learning attribution technology into Tinuiti's Mobius platform and reintroduce Tinuiti's OTT offering as Streaming+.

Buyers
Tinuiti, New Mountain Capital
Targets
Bliss Point Media, Prospect Point Media
Location
California, United States
Transaction Type
Buyout

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