Tinuiti Acquires Bliss Point Media
July 19, 2021
Tinuiti has signed a definitive agreement to acquire Santa Monica-based Bliss Point Media and its subsidiary Prospect Point Media to expand its OTT/cTV and full-service advertising capabilities. The deal, facilitated by New Mountain Capital, will integrate Bliss Point's patented machine-learning attribution technology into Tinuiti's Mobius platform and reintroduce Tinuiti's OTT offering as Streaming+.
- Buyers
- Tinuiti, New Mountain Capital
- Targets
- Bliss Point Media, Prospect Point Media
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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