Tinuiti Acquires Ortega Group
March 17, 2021
Tinuiti has acquired Ortega Group, a Seattle-based Amazon-specialist agency founded by former Amazonians. The deal strengthens Tinuiti's marketplace and Amazon capabilities by combining Tinuiti's full-funnel marketing services with Ortega's deep Amazon operational expertise to offer expanded retail operations, vendor negotiation, content optimization, and account management services.
- Buyers
- Tinuiti
- Targets
- Ortega Group
- Industry
- Marketing & Advertising
- Location
- Washington, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Tinuiti Acquires Ampush
January 24, 2023
Marketing & Advertising
Tinuiti, a New Mountain Capital‑backed performance marketing agency, has acquired Ampush, a New York–based growth marketing agency focused on paid social and performance creative. The acquisition expands Tinuiti’s end‑to‑end social, creative and measurement capabilities and brings Ampush’s ~90 employees and technology into Tinuiti’s Social Division.
-
New Mountain Capital Invests in Tinuiti; Mountaingate Exits
December 2, 2020
Marketing & Advertising
New Mountain Capital has made an investment in Tinuiti, the largest independent performance marketing firm, with current owner Mountaingate Capital exiting the business. The partnership will fund talent, product and capability investments and support international expansion while Tinuiti's management team (including CEO Zach Morrison and CSO Nii Ahene) remains in place; financial terms were not disclosed.
-
Tinuiti Acquires Bliss Point Media
July 19, 2021
Marketing & Advertising
Tinuiti has signed a definitive agreement to acquire Santa Monica-based Bliss Point Media and its subsidiary Prospect Point Media to expand its OTT/cTV and full-service advertising capabilities. The deal, facilitated by New Mountain Capital, will integrate Bliss Point's patented machine-learning attribution technology into Tinuiti's Mobius platform and reintroduce Tinuiti's OTT offering as Streaming+.
-
Vertus Group Acquires Tangerine Global
January 10, 2024
Telecommunications
Vertus Group, a division of Jonas Software, has acquired Tangerine Global, a Simi Valley–based provider of IPTV/OTT platforms and network services. The acquisition adds a Media Solutions vertical to Vertus Group’s portfolio and expands its product offerings in the hospitality and residential markets.
-
MediaMint Acquires Taktical Digital
December 16, 2025
Marketing & Advertising
MediaMint has acquired Taktical Digital to deepen its performance marketing and AI-enabled growth capabilities and expand its North American footprint. The deal integrates Taktical’s digital media buying, SEO, content, and full-funnel optimization expertise with MediaMint’s Agentic AI-powered services.
-
Tetra Tech Acquires The Integration Group of the Americas (TIGA)
July 7, 2022
Engineering Services
Tetra Tech, Inc. has acquired The Integration Group of the Americas (TIGA), a systems integration and process automation firm, to expand its digital water and energy capabilities. TIGA will join Tetra Tech’s Government Services Group, bringing software, cloud integration, advanced analytics and control-system expertise to the company’s digital consulting offerings.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.