New Mountain Capital Invests in Tinuiti; Mountaingate Exits
December 2, 2020
New Mountain Capital has made an investment in Tinuiti, the largest independent performance marketing firm, with current owner Mountaingate Capital exiting the business. The partnership will fund talent, product and capability investments and support international expansion while Tinuiti's management team (including CEO Zach Morrison and CSO Nii Ahene) remains in place; financial terms were not disclosed.
- Buyers
- New Mountain Capital
- Targets
- Tinuiti, Inc.
- Sellers
- Mountaingate Capital
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Tinuiti Acquires Ampush
January 24, 2023
Marketing & Advertising
Tinuiti, a New Mountain Capital‑backed performance marketing agency, has acquired Ampush, a New York–based growth marketing agency focused on paid social and performance creative. The acquisition expands Tinuiti’s end‑to‑end social, creative and measurement capabilities and brings Ampush’s ~90 employees and technology into Tinuiti’s Social Division.
-
Mountaingate Capital Makes Strategic Investment in Ignite Visibility
February 7, 2023
Marketing & Advertising
Denver-based private equity firm Mountaingate Capital made a strategic equity investment in Ignite Visibility, an award-winning digital marketing agency headquartered in San Diego. The investment will fund Ignite's organic growth and support selective add-on acquisitions as part of a buy-and-build strategy.
-
Tinuiti Acquires Bliss Point Media
July 19, 2021
Marketing & Advertising
Tinuiti has signed a definitive agreement to acquire Santa Monica-based Bliss Point Media and its subsidiary Prospect Point Media to expand its OTT/cTV and full-service advertising capabilities. The deal, facilitated by New Mountain Capital, will integrate Bliss Point's patented machine-learning attribution technology into Tinuiti's Mobius platform and reintroduce Tinuiti's OTT offering as Streaming+.
-
New Mountain Capital Makes Strategic Investment in Bounteous
August 3, 2021
Consulting
New Mountain Capital has made a strategic investment in Bounteous, a Chicago-based digital experience consultancy, acquiring the company from Mountaingate Capital. The partnership will support investments in talent, new service offerings, and Bounteous' Co-Innovation methods while the existing management team remains in place.
-
Mountaingate Capital Makes Strategic Investment in Acceleration Partners
December 9, 2020
Marketing & Advertising
Denver-based private equity firm Mountaingate Capital has made a strategic growth investment in Acceleration Partners LLC, a global partner and affiliate marketing services firm. The capital will support Acceleration Partners' organic growth and selective add-on acquisitions; CG Petsky Prunier served as exclusive financial advisor to Acceleration Partners.
-
Mountaingate Capital Invests in MeritDirect
May 29, 2019
Data & Analytics
Denver-based private equity firm Mountaingate Capital has made a private equity investment in MeritDirect, a Rye Brook, New York-based B2B database products and services provider. The investment will fund MeritDirect's organic growth and support strategic add-on acquisitions to expand its data and marketing capabilities.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.