Penn National Gaming Acquires Score Media and Gaming (theScore) for ~$2.0B
August 5, 2021
Penn National Gaming (PENN) agreed to acquire Score Media and Gaming Inc. (theScore) for approximately US$2.0 billion in a cash-and-stock transaction, bringing theScore's media and sports-betting technology into Penn's ecosystem. The deal creates an integrated sports media and gaming company, gives Penn control of theScore's technology stack and accelerates Penn's expansion into the Canadian market; theScore will remain headquartered in Toronto and operate as a stand‑alone business within Penn.
- Buyers
- Penn National Gaming, Inc., 1317774 B.C. Ltd. (Purchaser, indirectly wholly owned subsidiary of Penn National)
- Targets
- Score Media and Gaming Inc. (theScore)
- Industry
- Media & Entertainment
- Location
- Ontario, Canada
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Nevco Sports Acquires Scorebird
August 12, 2025
Software
Nevco Sports LLC has acquired Scorebird, a sports-technology company that provides real-time scoring data and API-driven fan engagement tools. The acquisition expands Nevco's digital capabilities by integrating Scorebird's live data streaming, overlay and API functionality into Nevco's scoreboard hardware and broader technology ecosystem.
-
Penn National Acquires 36% Stake in Barstool Sports
February 20, 2020
Media & Entertainment
Penn National Gaming acquired a 36% minority interest in Barstool Sports for approximately $163 million, comprised of cash and convertible preferred stock. The deal makes Penn National Barstool's exclusive gaming partner with rights to use the Barstool brand for online and retail sports betting and positions the companies to roll out a Barstool-branded sportsbook and interactive products.
-
QL Gaming Group Acquires AccuScore
May 6, 2020
Data & Analytics
The QL Gaming Group (QLGG), owner of the BetQL sports betting analytics platform, has acquired sports simulation and predictive-data provider AccuScore and raised an additional $1.1 million in funding. The acquisition expands BetQL's analytics and IP to accelerate player-prop and in-game predictions and to broaden coverage across international soccer, tennis, golf and eSports.
-
Brand Velocity Group Acquires SCORE Sports
September 29, 2022
Consumer Products
Brand Velocity Group (BVG) has acquired SCORE Sports, a U.S.-based designer, manufacturer, and seller of youth team sports uniforms and equipment. BVG mobilized institutional and athlete investors (including abrdn and Ocean Avenue Capital Partners) to support the acquisition and plans to accelerate SCORE’s growth using its marketing resources, athlete networks, and employee-focused Share the Gains program.
-
Brand Velocity Group Acquires SCORE Sports
February 6, 2023
Manufacturing
Brand Velocity Group (BVG) has acquired SCORE Sports, a U.S.-based manufacturer of youth sports uniforms and equipment. The acquisition expands BVG's newly launched sports industry vertical and gives the firm manufacturing and apparel capabilities to support growth in youth and amateur sports markets.
-
SportsHub Games Network Acquires Fantasy National Golf Club
July 20, 2020
Media & Entertainment
SportsHub Games Network, a Minneapolis-based operator of fantasy and real-money gaming sites, has acquired Fantasy National Golf Club to expand its fantasy golf offerings and research tools. The deal is an add-on as part of SportsHub's ongoing roll-up strategy to consolidate mid-tier fantasy sports platforms and broaden its product portfolio.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.