Brand Velocity Group Acquires SCORE Sports

Brand Velocity Group Acquires SCORE Sports

September 29, 2022

Consumer Products

Brand Velocity Group (BVG) has acquired SCORE Sports, a U.S.-based designer, manufacturer, and seller of youth team sports uniforms and equipment. BVG mobilized institutional and athlete investors (including abrdn and Ocean Avenue Capital Partners) to support the acquisition and plans to accelerate SCORE’s growth using its marketing resources, athlete networks, and employee-focused Share the Gains program.

Nevco Sports Acquires Scorebird

August 12, 2025

Software

Nevco Sports LLC has acquired Scorebird, a sports-technology company that provides real-time scoring data and API-driven fan engagement tools. The acquisition expands Nevco's digital capabilities by integrating Scorebird's live data streaming, overlay and API functionality into Nevco's scoreboard hardware and broader technology ecosystem.

Brand Velocity Group Makes Growth Investment in Jaya Apparel Group (Cinq à Sept & Likely)

June 21, 2023

Retail

Brand Velocity Group (BVG) has made a strategic growth equity investment in Jaya Apparel Group, owner of the Cinq à Sept and Likely fashion brands. The capital will be used to expand global distribution, open additional brick-and-mortar stores, and accelerate marketing and e‑commerce growth; founders Jane Siskin and Jalal El Basri remain in management.

Brand Velocity Partners Acquires BBQGuys and Blaze Outdoor Products

September 29, 2020

E-Commerce

Brand Velocity Partners (BVP) acquired BBQGuys, the leading e-commerce retailer of premium grills and outdoor-living products, and affiliated manufacturer Blaze Outdoor Products. The transaction includes a group of strategic and institutional investors (including the Manning family and athlete investors) and WhiteHorse Capital provided term-loan financing and invested in the equity; BVP intends to apply its in-house marketing and brand resources to accelerate growth.

Sound Growth Partners Acquires Sports Attack

December 15, 2025

Manufacturing

Sound Growth Partners (SGP) acquired Sports Attack, LLC, a Verdi, Nevada-based manufacturer of high-velocity sports training equipment, on December 15, 2025. SGP and unnamed co-investors provided all capital via SGP's One-Stop Buyout structure and plan to partner with Sports Attack to build on its reputation for quality and innovation in the baseball, softball, volleyball and football training markets.

Penn National Gaming Acquires Score Media and Gaming (theScore) for ~$2.0B

August 5, 2021

Media & Entertainment

Penn National Gaming (PENN) agreed to acquire Score Media and Gaming Inc. (theScore) for approximately US$2.0 billion in a cash-and-stock transaction, bringing theScore's media and sports-betting technology into Penn's ecosystem. The deal creates an integrated sports media and gaming company, gives Penn control of theScore's technology stack and accelerates Penn's expansion into the Canadian market; theScore will remain headquartered in Toronto and operate as a stand‑alone business within Penn.